A wildly popular RV-rental company is pivoting to luxury ‘glamping’ — see inside its new $350-a-night tents in the Texas Hill Country

March 29, 2024

Outdoorsy is one of the US’ most popular RV-rental platforms. But nine years in and almost $3 billion in sales later, it’s ready to expand.

The company now wants to become the go-to destination for $350-a-night luxury-tent camping or something close to it.

Outdoorsy is going all-in on “glamping” — a portmanteau of “glamour” and “camping” — with its own branded properties.

It’s already opened three “glamp sites” over the last year and is looking to invest over $700 million into the ballooning business, Jeff Cavins, the CEO of Outdoorsy, told Business Insider. Business Insider