News Topics
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October 14, 2021
At Four Ski Areas, You Can Pay to Skip the Lift Line. Locals Are Pissed
Responding to the demand for quality, affordable running eyewear, Nathan debuts its polarized sunglasses, featuring a high-grip TPE material on the frame to keep it from shifting during activity, and a TR90 frame construction that is flexible, impact-resistant and heat-resistant. MORE
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October 14, 2021
Altra Announces Partnership with Elite Distance Runner Frank Lara
DENVER (Oct. 14, 2021) – Altra, a leading innovator in the performance footwear category, has announced the signing of professional road runner Frank Lara to its Elite Athlete team. Lara, who is the 2020 USATF 15K Road Race champion, will further strengthen the brand’s exceptional lineup of sponsored athletes, and enhance...
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October 13, 2021
Winnebago authorizes $200M in share buyback program
Winnebago Industries announces that the company's board of directors has authorized share repurchases of up to $200M. The amount represents 7.8% of the motorhome manufacturer's current market value. Seeking Alpha
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October 13, 2021
These outdoor brands are turning customer stories into marketing gold
Story-based marketing is hot right now. Three new campaigns from The North Face, Houdini, and Kari Traa show how outdoor companies are leaning into the trend. Outside Business Journal
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October 13, 2021
GoPro Appoints Shaz Kahng to Board of Directors
Kahng brings a wealth of executive experience to GoPro's board – her career highlights include holding several leadership roles at Nike, including Global General Manager of Nike Cycling and President/CEO at Lucy Activewear. PR Newswire
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October 13, 2021
KOA Reports 36.6% Revenue Increase Through September
Continuing progress towards a record year, Kampgrounds of America Inc. (KOA) reports a 36.6% increase in revenue through September over 2020 in its Q3 Business Report. Compared to the same period in 2019, KOA’s highest-grossing year in its 59-year history, revenue increased just over 29%. This success is bolstered by a 43.4%...
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October 13, 2021
Fischer Sports welcomes Jonathan Jay as the new Content Marketing Manager
Auburn, NH—Fischer Sports Announces that Jonathan Jay, former Senior Editor for SKI Magazine will be taking on the new role as Fischer’s Content Marketing Manager for the US. Jay has made a name for himself over the last six years as a leading voice in the ski industry and his...
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October 13, 2021
Front Runner Outfitters Expands Camp Cooking Lineup With New Box Braai/BBQ Grill
LOS ANGELES (Oct. 13, 2021) — Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, launches the Box Braai/BBQ Grill. The new free-standing fire pit-style grill offers users an easy-to-transport, space-saving design and enables campers to...
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October 13, 2021
Big City Mountaineers Partners with Smartwool® for Socktober campaign
GOLDEN, Colo. (October 13, 2021) – Big City Mountaineers (BCM), a leading provider of outdoor and backcountry experiences for youth for more than 30 years, is pleased to announce that it is partnering with Smartwool® for the return of the brand’s Socktober campaign. Every year during its month-long campaign known...
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October 13, 2021
CamelBak® Taps Lifestraw® to Launch Exclusive Collaboration
PETALUMA, Calif. (October 13, 2021) – CamelBak®, the global leader in award-winning personal hydration products, unveils the new CamelBak filtered by Lifestraw® collection, featuring products with integrated filtration that will allow users to enjoy clean and delicious water wherever they go. The collection includes several integrated water bottles, reservoirs and stand-alone...
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October 13, 2021
RepSpark’s leading B2B eCommerce Platform launches Community connecting Brands and Retailers
ANAHEIM, Oct. 13, 2021--RepSpark, the leading B2B platform providing digital solutions for wholesale commerce in the apparel, accessories, and footwear industry, today launched Community--a new buyer and brand experience for faster collaboration on the RepSpark platform, including the introduction of key features for both brands and buyers for the Q4...
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October 13, 2021
The Conservation Alliance Welcomes the Public Lands Fund as its Newest Pinnacle Member
BEND, Ore. (October 13, 2021) – The Public Lands Fund, a program of The DICK’S Sporting Goods Foundation, joins The Conservation Alliance as its newest Pinnacle member. As a Pinnacle member of The Conservation Alliance, the Public Lands Fund contributes $100,000 annually into the Alliance’s conservation funding program. The Conservation...
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October 13, 2021
Quiksilver Announces ‘Surf The Mountain’ Snow Collection
HUNTINGTON BEACH, Calif. (Oct. 2021) — Quiksilver has officially launched its newest collection, Surf the Mountain, featuring the biggest names in snow, who have both designed and inspired a full collection of snow pieces. Travis Rice will be dropping a brand-new T.Rice signature jacket as a collaboration with Quiksilver, while...
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October 13, 2021
Mountainsmith Names Rio Telge New Senior Designer
Golden, CO (October 2021) - Mountainsmith, the Colorado-based company that has spent more than 40 years as a leading gear manufacturer specializing in durable goods for hiking and camping, announced today that it has named Rio Telge its new Senior Designer, placing a proven industry veteran in charge of the...
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October 12, 2021
KUIU Releases New Super Down Burner Parka For Extreme Cold Conditions
Dixon, CA (October. 12th 2021) – KUIU, the leading manufacturer of performance hunting gear, is excited to announce the addition of the Super Down Burner Parka to their growing line of outerwear. Designed with proprietary, state-of-the-art materials, the Super Down Burner Parka is KUIU’s solution for staying warm in sub-zero...
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October 12, 2021
On-The-Go Water From Air? Watergen Introduces RV Atmospheric Water Generator
The “Watergen ON Board” water-from-air generator is scheduled to be available through certain Camping World locations across the U.S. in the spring of next year. The pricing and other markets are yet to be announced. Watergen ON Board harnesses humidity in the air to supply more than 10 gallons a day...
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October 12, 2021
Leading Helmet Brands Move to Ionic+ Antimicrobial Platform
SCRANTON, PA. (October 12, 2021) — Noble Biomaterials, creator of advanced antimicrobial systems, announces today that their Ionic+™ fiber and fabric technology is being recognized by a slew of helmet manufacturers as the preferred choice for helmet linings in the ski, bike, and motocross industries. Responding to consumer demands for...
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October 12, 2021
BCA Announces Access for All Campaign to Support Growing, Healthy Backcountry Communities
BOULDER, Colo.—Backcountry Access (BCA) is pleased to announce its new Access For All campaign geared toward ensuring that more backcountry users have better access this coming winter and beyond. The mission of the BCA Access for All campaign is to promote the growth of healthy backcountry communities by supporting several...
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October 12, 2021
Introducing the Evolution of HEX, The Evolve Collection
LOS ANGELES, Calif. - OCTOBER 12, 2021 - HEX, the award-winning fashion accessory brand, today introduces the Evolve Collection as an evolution to their thoughtfully designed products influenced by decades of fashion, music and art and are more adapted to modern, everyday conditions and needs better for the environment and...
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October 12, 2021
The North Face Partners with San Francisco Museum of Modern Art to Launch the Brand’s First-Ever Digital Archive Celebrating More Than 55 Years of Enabling Exploration
DENVER, Oct. 12, 2021 -- The North Face today announced the launch of its fall brand campaign, It's More Than A Jacket, an initiative honoring and celebrating the memories and stories of adventure created over the brand's more than 55-year history. To capture the meaning behind every piece of gear, The North Face is...
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October 12, 2021
Ascent Protein Announces Partnership with Forging Youth Resilience (FYR)
DENVER, COLORADO - October 12, 2021 - This week, Ascent Protein announced a partnership with Forging Youth Resilience (FYR). From now, through the end of October, Ascent Protein will be offering the option to donate directly to FYR at check out on ascentprotein.com. FYR is a 501(c)(3) nonprofit organization that...
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October 12, 2021
Big Agnes Gears Up for Growth with Product Development and Sourcing Hires
STEAMBOAT SPRINGS, Colo. (Oct. 12, 2021) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced a several new hires to its product development team. As the brand continues to grow and evolve in its twentieth year of operation, it is proud to continue to expand its team and level...
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October 11, 2021
Outdoorsy partners with Martha Stewart & Marley Spoon to help travelers savor a variety of healthy, chef-inspired meals
AUSTIN, Texas, Oct. 11, 2021 /PRNewswire/ -- Outdoorsy, the most-trusted online RV rental and outdoor travel marketplace, has teamed up with Martha Stewart & Marley Spoon to turn traditional campground cooking on its head with a wide variety of 40 delicious weekly recipes, delivered to your doorstep in time for your next road trip. Starting today,...
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October 11, 2021
RV Retailer Expands In Texas To 16 Stores
RV Retailer (RVR) signed an agreement to acquire Sherrod’s RV Center with two locations in the Beaumont, TX market. The stores will be re-branded ExploreUSA Supercenter of Beaumont. RVR also announced it had opened a sales and service facility in Tyler, TX. Upon completion of the acquisition and the Blue...
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October 11, 2021
Beginner Kayaks – 2021 Best in Class awards by PaddleTV Announced
Beachburg, Canada: PaddleTV’s second round of Best in Class awards have been announced by world-renowned paddler, instructor, television host, and YouTuber, Ken Whiting. Ken spent the summer testing some of the industry’s top paddling gear and has narrowed down six of the industry’s best beginner kayaks, awarding them the title...
