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March 8, 2021
How Gyms Found a Way Through the Pandemic
Many gyms have closed during the pandemic, but some have found creative ways to persist. Fifty-four million Americans have received at least one COVID-19 vaccination shot as of last Thursday, and with that comes more people getting back to pre-pandemic routines, including going to the gym. Front Office Sports
March 8, 2021
Garmont sold to Riello lnvestimenti Partners
Riello Investimenti Partners has acquired a 65% stake in outdoor footwear specialist Garmont International. Following the deal, Garmont CEO Pierangelo Bressan will retain a 30% stake in the company, while chief financial officer Terry Urio will hold a 5% stake. Shoe Intelligence
March 8, 2021
LIVSN Designs’ EcoTrek Trail Pant Kickstarter Wraps with $514,624 Raised
FAYETTEVILLE, Ark. - LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, today announced that its EcoTrek Trail pants Kickstarter campaign has wrapped with more than 3,500 backers raising over $514,624 and making the EcoTreks the most successful...
March 8, 2021
Rebecca Rusch Partners with Chamois Butt’r for the 2021 Season
Pleasant Valley, MO (March 8, 2021) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, is thrilled to partner with seven-time world champion, MTB Hall of Famer, and Emmy Award winner, Rebecca Rusch. Rebecca kicked off her 2021 season in Knik Lake, Alaska at the Iditarod Trail Invitational (ITI350),...
March 8, 2021
T-street Capital Announces Growth Equity Investment In Hyperlite Mountain Gear
T-street Capital, LLC has completed an investment in the high-performance backcountry superfan brand, Hyperlite Mountain Gear, a popular designer and manufacturer of high-tech, ultralight gear including backpacks, tents, and accessories. PR Newswire
March 8, 2021
Backcountry Access Releases New BC Air Touring Helmet Designed Specifically for Backcountry Skiing and Snowboarding
Boulder, Colo. — Backcountry Access has released its new 2021/22 season BC Air touring helmet designed specifically with backcountry skiing and snowboarding in mind. The new BC Air touring helmet broadens BCA’s offering of preventative backcountry gear to include head protection products that help mitigate blunt force trauma in the event...
March 8, 2021
GCI Outdoor Sponsors the 2021 AdventurUs Women Escape Event Series
HIGGANUM, Conn. (March 8, 2021) - GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, today announce a new partnership with AdventurUsWomen Escape Event Series for 2021. Returning after a pause in 2020 due to COVID, the successful AdventurUs Women Escapes Event Series is an all-inclusive, multi-sport adventure weekend,...
March 8, 2021
Mammut Announces Women’s Scholarship with American Mountain Guides Association
(Williston, VT) March 8, 2021 – Mammut, premiere mountain safety and outdoor brand, has announced a scholarship for women and non-binary people in partnership with the American Mountain Guides Association (AMGA). The recipient will be awarded a full AMGA scholarship in any mountain guide course or exam and receive a...
March 8, 2021
Matador Revamps the Product That Launched the Brand
BOULDER, Colo. (March 8, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the new Pocket Blanket and Pocket Blanket Mini, significantly updated versions of the brand’s flagship products. The award-winning Pocket Blankets are lightweight, waterproof blankets that conveniently pack down to the size of...
March 8, 2021
NATHAN Sports Launches First Ever Apparel Collection
Fountain Valley, CA (March 8, 2020) – NATHAN Sports, leader in running hydration, storage and visibility, is thrilled to introduce their first collection of athletic apparel. The assortment will follow the theme “Beyond Boundaries”, where superior performance meets everyday comfort, and is designed to transcend from running into other activities...
March 8, 2021
Oiselle Expands Bras for Girls Program with In2Sports Bra Launch
Seattle, WA - March 8, 2021 - Oiselle announces an expansion to their successful Bras for Girls program on International Women’s Day. For each purchase of the newly launched In2Sports Bra, a sports bra will be donated to the Bras for Girls Program. Established in 2017, Bras for Girls’ mission...
March 5, 2021
National Bicycle Dealer Association Activates Endorsement of The Big Gear Show to Support Challenges IBDs Continue to Face in 2021
PARK CITY, UT (MARCH 5, 2021) – The National Bicycle Dealer Association (NBDA), the bicycle industry’s best-in-class provider of retailer-specific education and business growth resources, is issuing a call to action for IBDs to inform the organization’s Super Seminars and peer-to-peer networking opportunities in partnership with The Big Gear Show....
March 5, 2021
Flowcamper Casper Packs Big RV Living Into Tiny Volkswagen Space
With winter weather waning in the northern hemisphere, it's time to turn our attention to outdoor adventuring. German-based Flowcamper offers an interesting solution for those who prefer small motorhomes with modest off-road capability. Motor1.com
March 5, 2021
Hillsound Equipment Expands Sales Team With Additions in Canada and US
Hillsound Equipment, leading producer of winter traction equipment, gaiters and ultralight seats for outdoor enthusiasts, has partnered with Pro Line Sports Ltd and Endless Adventure Sales to further the distribution of their products in the Western Canadian and the US Pacific Region. Pro Line Sports Ltd was established in 1974...
March 4, 2021
Most customers will abandon a brand after three – or fewer – negative experiences, finds study
Customer retention and customer satisfaction could actually play a much larger role in growing revenue. New data shows that customers are abandoning brands after a maximum of three poor experiences, reflecting the need for brands to keep up the quality of their brand interactions. Footwear News
March 4, 2021
NPD Group Awards Winners of Outdoor Sports Industry Performance
The awards acknowledge the fastest-growing brands of 2020 across the major outdoor categories in the US, according to NPD’s Retail Tracking Service. The top-performing brands of 2020 in the U.S., based on dollar sales growth versus the prior year are: Gregory (Accessories); BUFF (Apparel); HOKA ONE ONE (Footwear); Dometic (Equipment...
March 4, 2021
Yellowstone day-of camping cut down for 2021
Yellowstone National Park has announced that it is following Grand Teton National Park's footsteps and converting some campgrounds to reservation-only for the coming summer. Impromptu roadtrippers who roll into Northwest Wyoming’s two flagship national parks in summer 2021 are down to three spots where unplanned camping will be in the...
March 4, 2021
LendingTree Study Sees Spike in RV Interest
Interest in RV purchases spiked 162 percent in 2020 compared with the year prior. By comparison, interest in boats rose 104 percent in that same period, while interest in cars and light trucks dropped 26 percent. RV- Pro
March 4, 2021
Deuter Blends Affordability, Award-winning Kid Carrier Technology in New Kid Comfort Venture
LONGMONT, Colo. (March 2, 2021) —Deuter, the global leader in high-quality, comfortable, functional and durable framed kid-carry solutions, is adding to its best-in-class collection for Fall 2021 with the competitively priced, value-rich Kid Comfort Venture. Lightweight, safe and feature-laden for families ready to take the next step into the outdoors, the...
March 4, 2021
Simms Debuts Flyweight and CX Collections
BOZEMAN, Mont. (March 4, 2021)– Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, release the all-new Flyweight and CX collections. Designed for the high-output angler, the Flyweight assortment consists of lightweight and durable pieces designed to offer unmatched mobility allowing anglers to go...
March 4, 2021
Applications Now Open for the 2021 ‘36 Hours in Kitsbow’ Grant Program
Old Fort, N.C. (March 4, 2021)– Kitsbow, maker of premium cycling clothing and accessories, announces grant applications are now open for its 2021 36 Hours in Kitsbow film series which highlights unique, short films telling the story of a cycling adventure in just 36 hours. Grant recipients will earn cash,...
March 4, 2021
Climbing Community Hardgoods, Footwear Buyers and Brands Choosing The Big Gear Show in 2021
PARK CITY, UT (MARCH 4, 2021) – Petzl, SCARPA North America, La Sportiva, Liberty Mountain’s Edelweiss, Singing Rock, Grivel, Beal, Cypher and Kong, and Eldorado Climbing are committed to exhibit at The Big Gear Show’s inaugural show. The invite-only show is North America’s first ever open-air trade fair, expo and...
March 4, 2021
Outdoorsy expands female leadership with key board appointments.
Jen Young joins Women Leading Travel & Hospitality Board as an advisory member and Kim Armor joins Outdoorsy Board of Directors and will serve as Audit Chairwoman. PR Newswire
March 4, 2021
Oak Flat Temporarily Saved, Access Fund Prepares for Next Phase in the Fight to Protect the Land
Boulder, Colo. – The U.S. Forest Service announced Monday that it has withdrawn the Final Environmental Impact Statement (FEIS) for the Resolution Copper Mine, temporarily saving Oak Flat from being transferred to a foreign mining company. The transfer of Oak Flat will result in the destruction of this sacred site...
