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May 7, 2021
Tailwind’s Maggie Guterl Takes First at Cocodona
DURANGO, CO [May 7, 2021]- After three grueling days on the trail, Tailwind Nutrition athlete Maggie Guterl placed first in the female category and seventh overall in the inaugural Cocodona 250 late Thursday evening (May 6). This is the first year of the ultra race, which spans a curated route...
May 7, 2021
Kitsbow Expands Sizing Options to Meet Every Body’s Needs
OLD FORT, North Carolina (May 7, 2021)— Never afraid to explore new ground and innovate, Kitsbow announces an exciting step in their “Made to Order” journey: a renewed focus on inclusive sizing. Taking advantage of their unique ability to design, cut and sew completely within its factory in Old Fort,...
May 7, 2021
World’s Best Take On Expedition Oregon Adventure Race
Bend, Oregon — Team Bend Racing, the top-rated US team in international Adventure Racing (AR) and promoter of some of the most challenging multi-sport races in North America, will be hosting some of the best AR teams in the world from May 12-16 at the sold-out Expedition Oregon. Widely renowned...
May 6, 2021
IOC and Pfizer strike vaccine deal for Tokyo 2020 athletes
The British Olympic Association has been handed a boost in its bid to vaccinate all its athletes and support staff prior to the start of the Olympic Games in Tokyo in less than 12 weeks’ time. Under a deal struck between the International Olympic Committee and pharmaceutical giant Pfizer, vaccines...
May 6, 2021
Black Diamond Equipment Appoints Anthony Rivera as its Business Unit Director for Apparel
SALT LAKE CITY, UT (May 6, 2021) -- Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, has appointed Anthony Rivera as the company’s business unit director for its apparel category. Rivera comes to Black Diamond with a wealth of technical apparel expertise as the former...
May 6, 2021
MacNeill Pride Group Broadens Portfolio with Acquisition of GCI Outdoor
BRENTWOOD, Tenn. [May 6, 2021] – MacNeill Pride Group® (“MPG”), a diversified global designer and manufacturer of outdoor products and sporting goods, has acquired GCI Outdoor (“GCI”), a leading designer of portable, built-to-last outdoor recreation equipment. Terms of the transaction were not disclosed. MPG is a portfolio company of Centre...
May 6, 2021
Nine Woman-Founded Nonprofits Named Finalists for Title Nine’s Pitchfest
Emeryville, Calif. (May 6, 2021)- Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-founded organizations chosen as finalists in its inaugural annual Pitchfest Nonprofit Edition. As finalists, these women are leading movements of equality and...
May 6, 2021
Miraflora Expands Hemp Infusions CBD Sparkling Beverage Line
BOULDER, Colo. (May 6, 2021)—Miraflora Naturals, purveyor of 100% organic hemp flower oil products, today announced the launch of Miraflora Hemp Infusions +Relax and +Sport CBD sparkling beverages. Infused with 35 mg of hemp flower extract and packed with functional vitamins and minerals, the Hemp Infusions +Relax and +Sport join...
May 5, 2021
Nathaniel Coleman Re-Signs to Gnarly Nutrition Athlete Team
Salt Lake City, UT -- Gnarly Nutrition is excited to share that climber Nathaniel Coleman has re-signed to their athlete team as he prepares to compete in this year’s summer Olympics. “Gnarly Nutrition is committed to improving people’s nutrition, training and the knowledge of nutrition in climbing and other sports,”...
May 5, 2021
Sports Illustrated’s Fittest 50 2021
Each year Sports Illustrated accepts the challenge and ranks the best-conditioned athletes in the world. See the list of athletes who made the cut below and read all about each of them on Sports Illustrated. Fittest Women: Maggie Steffens, Water Polo Sara Hall, Marathon Kyra Condie, Sport Climbing Kendall Coyne Schofield,...
May 5, 2021
Decathlon Promotes Innovation and Sustainability for 2021 Camping, Hiking, Outdoor Gear Collections
SAN FRANCISCO (May 5, 2021) — Just in time for summer adventures, Decathlon, the world’s largest sporting goods retailer, delivers new gear lines featuring innovative, sustainable technology at wallet-friendly prices that set the brand apart from others in the outdoors space. The brand’s customer-oriented approach shines through in the new...
May 5, 2021
GCI Outdoor Acquired By MacNeill Pride Group
MacNeill Pride Group (MPG) has acquired GCI Outdoor (GCI), the designer of portable outdoor recreation equipment. GCI’s product range includes portable camping chairs, camp kitchens, waterside chairs and recliners, and other outdoor gear. SGB Media
May 5, 2021
Arc’teryx Welcomes Nicole McLaughlin to Global Ambassador Team
NORTH VANCOUVER, Canada, May 5, 2021 – Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, announces Nicole McLaughlin as the first-ever design ambassador, joining the brand’s many notable athletes, climbers and thought leaders including Peter Devries (Surf), Florence Williams (Author), Brendan Leonard (Run/Author), Katie Holdlen (MTB), Shelma Jun (Climb / Inclusion). The multi-year partnership, which...
May 5, 2021
Royal Robbins Opens New Retail Store in Seattle
SAN FRANCISCO, Calif. (May 5, 2021)— Royal Robbins has accelerated its retail expansion plan and announces its first retail store in downtown Seattle, opening its doors on May 7. The new 2,200-square-foot retail store is located at 1601 2nd Ave, and provides a broader platform for telling the unique story...
May 5, 2021
Hydro Flask Expands Global Presence with Distribution in Latin America
Bend, OR (May 5, 2021) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, is expanding its growing global presence within the Latin American market. Hydro Flask launched in Uruguay at the end of...
May 5, 2021
Oura Brings In $100M in Funding
Oura Health announced Tuesday that it has raised $100 million in Series C funding, bringing the company’s total funds to $148.3 million. The wearable fitness manufacturer produces the Oura Ring, a sleep and activity tracker you can slide on your finger. More than 500,000 have been sold. Front Office News
May 5, 2021
Rossignol Group a proud supporter of the Share Winter Foundation
Park City, UT – May 5, 2021 – Reinforcing the pillar of ‘Community’ within its broad-reaching Respect program, the Rossignol Group is proud to announce its support of the Share Winter Foundation. A 501(c)(3) non-profit, the Share Winter Foundation works with local and regional programs to help foster efficient, effective,...
May 5, 2021
Saucony Gives Tribute to Moms This Mother’s Day with Brand Film: ‘The Marathon That Never Ends’
WALTHAM, Mass.– May 5, 2021— Global performance running lifestyle brand Saucony has announced today the launch of a new film in honor of Mother’s Day, which helps to raise awareness of the disproportionate burnout of mothers, an issue that has intensified since the start of the COVID-19 pandemic. In its...
May 5, 2021
National Trails Day® 2021
Silver Spring, MD – Millions of people have found physical, mental, and emotional restoration on trails during the pandemic. Thousands of folks will return the favor and care for the magnificent American trail system, helping more people in the U.S. enjoy trails and quality green space. American Hiking Society (AHS) invites...
May 5, 2021
bluerub launches hair and body care products for triathletes and swimmers
Loveland, CO: Today, bluerub, a natural body care company for all athletes, announced their SWIM collection: three products that remove chlorine, salt, and bromine from skin and hair. They also restore pH and protect hair and skin from the effects of salt water and pool chemicals. bluerub worked directly with triathletes to...
May 4, 2021
Minus33 reclaims ownership of historic Scribner Building, poised to reinvent New England’s wool legacy
ASHLAND, NH – Amidst ongoing expansion, Minus33, a merino wool apparel brand created by textile engineers from L.W. Packard & Co., has reclaimed ownership of the historic Scribner Building that sits at the head of the former L.W. Packard campus in Ashland, New Hampshire. The move is the latest step...
May 4, 2021
Legendary Artist James Niehues Sets Out to Illustrate America’s Most Iconic National Park Landscapes
DENVER (May 4, 2021) -- James Niehues, the celebrated artist behind the evocative hand-drawn depictions of more than 200 ski resorts across the globe, announced today the start of a journey more than 30 years in the making. After 35 years as one of the most established mountain guides in...
May 4, 2021
10 Barrel Brewing and Simms Fishing Products Launch Limited-Edition Reel Good Summer Ale
BEND, OR – Bend-based 10 Barrel Brewing and Bozeman-based Simms Fishing Products are proud to announce a collaborative beer and the latest edition to 10 Barrel’s #drinkitforward program, Reel Good Summer Ale. As with all of 10 Barrel’s Give Back beers a portion of the proceeds from Reel Good benefit...
May 4, 2021
The Great Outdoors Inspires These New Converse Chuck Taylors
The shoe company just released its latest Chuck Taylor All Star and Chuck 70 collection dubbed “The Great Outdoors” and it features various prints and patterns inspired by some of nature’s most scenic landscapes. Not only are the shoes inspired by mother nature but it’s also constructed with sustainable materials. Footwear...
May 4, 2021
TriggerPoint Celebrates International Foam Rolling Day with Exclusive Live Programming and Social Contest
Carlsbad, Calif. (May 4, 2021) —TriggerPoint, the leader in recovery and massage products in the athletic and personal wellness markets, encourages everyone to learn about the benefits and importance of foam rolling on International Foam Rolling Day, May 11, 2021. “Foam rolling offers many benefits not only for athletes, but...
