Addition of Sales Leadership Team Signals Next Phase of Strategic Growth for Cotopaxi Under New CEO
September 7, 2023
New staffers round out B Corp’s Wholesale Growth
Salt Lake City, UT. (September 7, 2023)/OUTDOOR SPORTSWIRE/ – Impact driven adventure lifestyle brand, Cotopaxi, is proud to announce the addition of two sales veterans to lead their wholesale sales team, signaling an investment into the brands growth under CEO Damien Huang. Joining the team as of August 2023 are Jody Carlson, Vice President of Global Wholesale, and Kari Larsen, Director of North American Wholesale.
VP of Global Wholesale, Jody Carlson comes most recently from Smartwool where he acted as Director of Sales for over a decade. Jody successfully grew the Smartwool REI business 3x during his tenure, and will help establish key relationships for Cotopaxi’s growing wholesale business. Jody lives in Park City, Utah, and enjoys mountain biking and snowboarding.
Kari Larsen joins Cotopaxi as Director of North American Wholesale after 20 years of experience with The North Face (TNF), most recently as a Sales Director. Kari began her career as an external sales rep for TNF, then ran her own sales agency representing TNF in the Rockies region. Kari has a wealth of experience in outdoor specialty, including important buying groups like Grassroots Outdoor Alliance. Kari lives in Denver,CO, and enjoys mountain biking and skiing.
“We are excited to add such great sales leadership to the Cotopaxi team,” says James Hampton, Chief Revenue Officer at Cotopaxi. “Their collective experience of building and leading successful sales programs will propel our Wholesale channels through this next phase of strong growth into new key markets and wholesale partner channels.”
To learn more about Cotopaxi’s careers, people first culture, and corporate values, visit Cotopaxi.com/jobs
Media Contact: Erin Wyer | Cotopaxi@Outsidepr.com
Cotopaxi is a carbon neutral certified B Corporation that creates sustainably made outdoor gear designed to fight extreme poverty, inspire adventure, and move people to Do Good. Our Gear for GoodⓇ promise is to make gear that lasts and to have a positive social, environmental, and economic impact. By 2025, we’re committed to using repurposed, recycled, or responsible materials in all of our gear. We also allocate at least 1% of our annual revenue to the Cotopaxi Foundation, which awards grants to nonprofit partners with proven track records of alleviating poverty. Through our Foundation to date, we have reached an estimated 3.8 million individuals who live in extreme poverty. For more information please visit cotopaxi.com.