adidas Sport Eyewear Expands Performance Collection with New Snow Goggles

January 26, 2026

Designed for reliable visibility, fog control, and all-day comfort in changing mountain environments

LONGARONE, Italy (January 26, 2026) /OUTDOOR SPORTSWIRE/ — Marcolin (https://www.marcolin.com/en/), the global eyewear manufacturer headquartered in Longarone, Italy, launches the new adidas Sport Eyewear snow goggle collection. The collection reflects a continued commitment to innovation-driven performance eyewear for athletes.

The two new snow goggle models, SP0120 and SP0121, expand the brand’s performance eyewear offering for winter sports. Built to handle changing mountain conditions, the new goggles combine advanced lens technology with a clean, athletic design to deliver dependable clarity, ventilation, and all-day comfort on the slopes.

The SP0120 is engineered for high-performance skiing and riding, featuring interchangeable magnetic lenses that make it easy to adapt to changing mountain conditions. The included Category 4 lens is designed for very bright, high-altitude conditions with intense sunlight, while the contrast-enhancing lens is optimized for variable or low-visibility conditions such as fog or haze. A wide panoramic lens design adapts comfortably to the contours of the face, expanding the field of view, while soft foam padding and a wide, adjustable elastic strap ensure a secure and comfortable fit. The SP0120’s frameless construction delivers a sleek, performance-forward look and is offered in bold color options, including vibrant orange accents and a black strap featuring the adidas TERREX print.

The SP0121 delivers a clean, contemporary look with everyday performance built in. Designed to adapt across a range of mountain conditions, it features a Category 3 (S3) lens suited for bright, sunny to partly cloudy days, offering strong glare reduction and reliable UV protection. An upper ventilation system helps reduce fogging and maintain clear vision throughout the day. The SP0121 is available in teal band with blue frame, purple band with blue frame, and black band with orange frame colorways, with coordinated lenses and elastic bands that complete the streamlined, modern look.

Both models feature a unisex fit and are compatible with most ski and snowboard helmets. All lenses provide high visual definition across weather conditions, helping protect the eyes from external elements and reduce visual fatigue. Hydrophobic and oleophobic lens coatings help repel water, reduce smudging, and make lenses easier to clean. Together, SP0120 and SP0121 reflect adidas Eyewear’s commitment to performance-driven design, comfort, and versatile protection for winter athletes. Learn more at adidaseyewear.com.

Media Contact:

Tess Barker
ECHOS Brand Communications
tess@echoscomm.com