Altra Teams Up with Cooldown Run Club to Inspire Runners Across the Nation

January 16, 2025

DENVER, Colo. (January 16, 2025) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running footwear, is thrilled to announce its exclusive footwear partnership with Cooldown, the largest running club in the nation with 15 locations and counting. This collaboration is a celebration of the vibrant, inclusive running community and a shared passion for bringing people together to move and connect.

Cooldown, which began in Denver, CO, has rapidly expanded into a nationwide movement, with run clubs now active in cities such as New York, Los Angeles, Austin, Chicago, Boston, and beyond. Known for its relaxed atmosphere and inclusive culture, Cooldown isn’t just for runners—it’s a space for walkers, joggers, power walkers, anyone who enjoys connecting with others, making new friends, and finding running buddies. Cooldown perfectly embodies the community-focused spirit that aligns with Altra’s mission.

“Cooldown is redefining what it means to be a runner,” said Tom Taylor, GTM and Wholesale Marketing Director at Altra. “They’ve created a movement where everyone feels welcome—whether you’re lacing up for the first time or you’re a former collegiate athlete. Partnering with Cooldown is an opportunity for us to connect with runners in a fresh, exciting way and share the unique Altra fit and feel with new audiences.”

Through this partnership, Altra will bring its iconic products directly to Cooldown’s energetic and diverse community. Launching new styles at run club events, collaborating at major run culture moments, and gathering real-time product feedback are just a few ways Altra plans to engage with Cooldown’s members. Staying close to the consumer will allow Altra to continue innovating and delivering high-performance footwear that supports runners at every level.

“Altra and Cooldown were both founded by passionate runners who desired to create something that didn’t exist in the sport they loved,” according to Cooldown Co-Founders Daniel Belk and Bailey Ness. “Neither set off to create a company, but rather just enjoyed helping runners run. Cooldown makes running clothing, but at its core it’s a social community. Together Cooldown and Altra are much more than just clothing and shoes – we’re helping runners pursue their passion and meet like minded friends in the process.”

This isn’t just about running shoes; it’s about connection. By joining forces, Altra and Cooldown are fostering a sense of belonging and building a community where everyone is welcome to lace up, show up, and move at their own pace.

For more information on Altra or Cooldown, please visit altrarunning.com and cooldownrunning.com.

ABOUT ALTRA

Altra was founded in the backroom of a small specialty running store in the Wasatch Mountains of Utah. Since the beginning, the goal has been to create innovative and purposeful running shoes that help people run more naturally. Altra’s unique platform includes a FootShape toebox that allows the toes to relax and spread out which enhances stability and encourages natural running form. Altra Running shoes have a Zero to Low Drop, ensuring your body stays in a more natural running position. Altra’s purpose is to unleash human potential by inspiring the world to move naturally. Be a part of our journey and follow along on Instagram. #altrarunning #stayoutthere

ABOUT COOLDOWN

Cooldown was created to help runners log more miles, connect with others, and feel confident in stylish, functional gear. Founded two years ago by Daniel Belk and Bailey Ness, the brand combines innovative running apparel with an inclusive run club experience. Starting as a small community gathering in Denver has grown into a thriving run club now active in 15 major cities, with over 700 weekly participants in Denver alone. Cooldown welcomes runners and walkers of all abilities, fostering a supportive and social environment. It’s more than a run club—it’s a place to build connections and enjoy the journey, with post-run beers often part of the tradition.