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Ascent Protein Announces Partnership with Forging Youth Resilience (FYR)

October 12, 2021

DENVER, COLORADO – October 12, 2021 – This week, Ascent Protein announced a partnership with Forging Youth Resilience (FYR). From now, through the end of October, Ascent Protein will be offering the option to donate directly to FYR at check out on ascentprotein.com.

FYR is a 501(c)(3) nonprofit organization that empowers underserved young people to build physical and mental strength for life by providing access to a network of community-based fitness programs. FYR uses fitness to teach imperative life skills like perseverance, grit, determination, resilience, and confidence through teamwork, leadership, and goal setting to prepare their young athletes to face the challenges life throws their way with grace, maturity, and strength.

“We are honored to partner with FYR and believe in their mission to bring fitness, nutrition and mentorship to young people who otherwise would not have access to these services,” said Kirsten Karlsson, Associate Director of Marketing, Ascent. “We hope our contributions can help support these young athletes and support FYR’s program growth goals.”

Physical activity is recognized as an effective strategy for youth development and empowerment. However, according to the American Academy of Pediatrics, only 6-8% of schools nationwide provide the recommended daily physical education for the entire school year. Through its network of 20 Local Clubs, FYR provides 500+ kids and teens people access to fitness, positive communities, and peer groups. Through challenging workouts, FYR athletes learn resilience, dedication, hard work, and grit – some of the most important characteristics that contribute to success later in life. Most importantly, FYR provides a safe place where young people not only stay out of trouble while becoming healthy and fit, but also learn life lessons and tangible skills that prepare them for a healthy and positive future.

“Partnering with Ascent was a natural choice for FYR because our youth athletes embody hard work in all aspects of their lives,” said Ratih Sutrisno, Communications Manager, FYR. ”From committing to excellence, to helping athletes achieve their goals, Ascent represents everything we stand for at FYR.” 

About Ascent Protein

Ascent was created to naturally improve athletic performance and is The Official Sponsor of Hard Work(R). Ascent launched in 2016 and has continued to bring innovative products to the market, while remaining committed to their high-quality standards and offering products with straight-forward ingredients and nothing artificial. All Ascent products contain zero artificial ingredients and are Certified Gluten Free, and Informed Choice Certified meaning they are third party tested for banned substances. Aligning with the admirable qualities in the athletes that Ascent serves – going the extra mile, completing an extra set and never backing down from a challenge, Ascent pushes for high-quality results, knowing they do not come without hard work.

About FYR

Forging Youth Resilience (FYR) is a 501(c)(3) nonprofit organization that empowers young people to build physical and mental strength for life by providing access to a network of community-based fitness programs. FYR uses fitness to teach imperative life skills like perseverance, grit, determination, resilience, and confidence through teamwork, leadership, and goal setting to prepare our athletes to face the challenges life throws their way with grace, maturity, and strength. Learn more at https://forgingyouthresilience.org/

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