Ascent Recovery Water Gains Additional Traction in Retail

April 20, 2021

Expands distribution to Stop & Shop, Fresh Thyme, Big Y and Jewel Osco

DENVER, COLORADO – Ascent, a sports nutrition company committed to providing cleaner and purer protein to athletes, today announced new distribution deals with four retail chains. Ascent’s recently launched Recovery Water will be available starting on April 15, 2021 at 250 Stop & Shop locations, 70 Fresh Thyme locations, 70 Big Y locations and 60 Jewel-Osco locations. Stop & Shop, Big Y and Jewel-Osco will now carry Recovery Water in Orange Mango, Fruit Punch and Pineapple Coconut while Fresh Thyme will carry the beverage in Orange Mango and Fruit Punch flavors.

Ascent Recovery Water supports athletes’ post-workout recovery with 20 grams of clean protein, hydrating electrolytes and zero artificial ingredients in only 100 calories. Ascent launched Recovery Water in 2020 with the goal of supporting athletes’ post workout recovery by offering a water-based protein beverage that was easy and refreshing to drink; a contrast to the often-thick and chalky shakes from competitors. Orange Mango is the newest flavor to launch in March 2021 and sold out online in just under 48 hours.

“Ascent’s Recovery Water is a breakthrough in the protein beverage category, delivering both high quality nutrition and great taste. Our expansion into Stop & Shop, Big Y and Fresh Thyme allows consumers to find Recovery Water in convenient locations across the country,” says Josh Haskins, Head of Sales for Ascent Protein.

Since launching in 2016, Ascent has quickly become one of America’s fastest growing sports nutrition companies with their line of clean products, and is currently the highest rated whey protein brand on Amazon. Based in Denver, CO and family-owned, Ascent is one of the only sports nutrition brands that produces the protein themselves – filtering it in their own facilities and sourcing the milk from local dairy farmers in Northern Colorado. Ascent Protein is trusted by some of the world’s most dominant athletes, including All Pro running back Christian McCaffrey and 2x CrossFit Games Champion Katrin Davidsdottir. Additionally, Ascent Protein is the first-ever performance nutrition partner of USA Weightlifting.

Media Samples available upon request.

About Ascent Protein

Ascent Native Fuel® is the benchmark in protein purity and is The Official Sponsor of Hard Work®. Drawing from 30 years of experience making protein, Ascent only uses milk from trusted dairy farmers and filters the protein in its own facilities. Ascent uses zero artificial ingredients and avoids harmful steps such as “bleaching.” Aligning with the admirable qualities in the athletes that Ascent serves — going that extra mile, completing an extra set and never backing down from a challenge – Ascent pushes for high-quality results, knowing they do not come without hard work. For more information, visit www.ascentprotein.com

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