Astral Hires Industry Vet David Orr as Chief Revenue Officer

February 8, 2021

Orr will lead the brand’s global commercial strategy

Asheville, NC – February 8, 2021 –  Astral, manufacturer of award-winning PFDs and footwear, is excited to announce the addition of David Orr to its leadership team. Orr will act as Chief Revenue Officer, overseeing the brand’s global commercial strategy.

Orr began his career in footwear at Adidas before moving on to Timberland, where he directed the ecommerce and Western Sales team. From 2012 to 2018, he served as VP of US Sales at KEEN, and most recently acted as Global General Manager for Dakine.

In between his roles at KEEN and Dakine, Orr was introduced to Astral Founder and CEO Philip Curry, who consulted with Orr on footwear strategy and distribution and appointed him to the BOD. Orr was impressed by Curry, and what he had built at Astral. “Philip, as a leader, has been very pure to the brand,  performance product, and specialty distribution,” says Orr. “There’s just such great vision and talent at Astral. From Founder to Customer Service, we all live the brand.”

“David has a rare blend of wisdom along with a voracious hunger for modern commercial trends,” says Curry. “David sees the enormity of the vision we have here, and he knows how to put it into action. I can’t imagine a better person to help Astral execute our business plans.”

Orr joins Astral after a tumultuous 2020, which saw Astral rebounding from the pandemic in Q2 to shattering records by Q4—a turnaround that he largely attributes to Astral’s retail partners.  Orr says one of the biggest challenges for 2021 will be to simply keep up with demand, while carrying that momentum into the new year and beyond. “2021 is sure to be our most successful year ever, driven by pent up PFD demand, and I’m even more excited about what we have coming in 2022! The footwear and the team we are building for the future is incredible!”

David Orr can be reached at david@astraldesigns.com. For more information on Astral please visit www.astraldesigns.com or contact Dan Arnett at dan@darbycommunications.com

About Astral

Since 2002, Astral has been on a mission to protect the maximum amount of soil and water. Astral is strategically operated from Seattle, Portland, and Asheville.