Athletic Brewing Donates One Million Dollars Through Its Two for the Trails Program
October 25, 2021
San Diego, Calif. (October 25, 2021) /OUTDOOR SPORTSWIRE/ – Athletic Brewing, the leading non-alcoholic craft brewer in the U.S., is proud to announce the 2021 grantee winners of its industry benchmark-setting program, Two for the Trails. As the largest donation program of its kind in the outdoors space, Athletic Brewing is also thrilled to share Two for the Trails’ largest donation to date, $1MM in 2021.
Core to Athletic’s mission is positively impacting the health, happiness, and fitness of their community – with outdoor access and protecting the environment a key part of that. The program entails a donation of 2% of Athletic Brewing’s sales dollars to support active and healthy lifestyles in the outdoors. Two For the Trails is built to help cover funding gaps on projects that will provide a transformative impact on local and national communities.
In 2021, a total of 150+ applications were received, from small and niche community groups, up to large-scale, nationally-focused organizations. Of these applications, 62 were chosen as grantees, each receiving various amounts of funding, totaling an impressive $1,000,000+.
“Outdoors immersion and trail advocacy is extremely important to Athletic and to our consumers, and Two for the Trails allows us to strategically and sustainably assist some of the incredible people and organizations doing powerful work,” said Alex Showerman, Director of JEDI and Partnerships at Athletic Brewing. “One of the biggest barriers is often budget and resources so by committing to supporting these organizations in such a meaningful way, with 2% of revenue going to trail based non-profits and 1% going to IMPACT programs, we are reaching our goals to empower and amplify the people who are doing the work.”
Select grantees for 2021 include, but are not limited to, American Hiking Society, Anacostia Riverkeeper, Mountain Bike the Tetons, and Yosemite Conservancy, and each entity plans to use the funds to help improve and maintain trail systems, and encourage responsible recreation.
“Athletic Brewing is dedicated and committed to creating products and opportunities that enhance people’s lives, and Two for the Trails epitomizes that,” said Athletic Brewing CEO and founder Bill Shufelt. “We are so proud to reach a milestone $1MM in grants to these important organizations who work tirelessly to support trail maintenance and public lands for us all to enjoy.”
For more information on Athletic Brewing, please visit https://athleticbrewing.com/
For more information on Two for the Trails, please visit https://athleticbrewing.com/pages/two-for-the-trails
Press Contact: Jess Fiaschetti | firstname.lastname@example.org | 415.565.9530
About Athletic Brewing
Named by Fast Company Magazine as one of the “World’s Most Innovative” companies in 2020, Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews provide a refreshing taste of craft beer, without the alcohol or the hangover. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2020 World Beer Award Gold medal for Run Wild. Additionally, Athletic Brewing’s “Two for the Trails” initiative donates 2% of all sales to trail and park cleanups and maintenance. Plus, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities. Athletic Brewing’s full portfolio of flagships, seasonal, and specialty beers is available for purchase on its website, www.athleticbrewing.com, as well as the company’s subscription offering – The Athletic Club.