Authentic Brands purchases intellectual property of Hunter

June 5, 2023

Brand management company Authentic Brands Group (Authentic Brands) has acquired the intellectual property of global outdoor lifestyle brand Hunter.

Hunter offers footwear, outerwear, bags and accessories.

The companies have not disclosed the financial terms of the transaction, but WWD expects the deal to be worth $125m.

The acquisition aligns with Authentic Brands’ strategy to expand its portfolio with brands from outside the US. Retail Insight Network