Backpacker’s Pantry joins the spring 2024 ‘Keep it Wild’ campaign to support conservation efforts

April 17, 2024

From April 18 to April 24, Backpacker's Pantry will donate 5% of its online revenue to The Conservation Alliance.

Boulder, Colo. (April 17, 2024) /OUTDOOR SPORTSWIRE/ – Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces its participation in the Spring 2024 Keep it Wild campaign. Organized by The Conservation Alliance (TCA), the week-long initiative aims to raise awareness and funds for the protection of wild places and outdoor spaces.

During the campaign, which runs from April 18 to April 24, Backpacker’s Pantry will donate 5% of its online revenue to The Conservation Alliance. These funds will support TCA’s ongoing advocacy efforts, including the push for National Monuments in 2024.

“In 2023 The Conservation Alliance and our business members helped protect over 12 million acres of public lands. Many of these special places were protected as new or expanded National Monuments – a proven tool for land conservation,” said Conor McElyea, Senior Director of Membership and Partnerships at the Conservation Alliance. “Unfortunately, National Monument designations don’t just happen. They require incredible efforts from tribal governments, grassroots conservation organizations, and businesses. From town halls and trips to D.C. to marketing campaigns and field events, these campaigns require resources to thrive. This upcoming #WeKeepItWild campaign is an opportunity for our member brands, like Backpacker’s Pantry to amplify their commitment to conservation at this critically important time and get much-needed resources into the hands of community leaders and TCA grantees working day in and day out to establish new National Monuments.”

“Backpacker’s Pantry is proud to join forces with The Conservation Alliance for the Spring 2024 Keep it Wild campaign,” said Duane Primozich, CEO at Backpacker’s Pantry. “As outdoor enthusiasts ourselves, we understand the importance of preserving our natural landscapes for future generations. By participating in this campaign, we hope to not only support TCA’s vital conservation work but also to inspire our customers to get involved in protecting the wilderness we all cherish.”

The Keep it Wild campaign serves as a platform for brands to unite in their commitment to conservation. By joining forces with other member companies, Backpacker’s Pantry aims to amplify its impact and raise awareness about the importance of safeguarding our wild places.

“We encourage our customers to join us in supporting The Conservation Alliance during the Keep it Wild campaign,” added Primozich. “Together, we can make a difference in preserving the beauty and biodiversity of our natural world.”

Backpacker’s Pantry joins other leading outdoor brands as part of the #WeKeepItWild campaign. The semi-annual campaign also includes La Sportiva, Nemo Equipment, Trail Butter, Jack Wolfskin, Recover, Gu Energy Labs, UBCO, Nomadix, GSI Outdoors, Kahtoola, Fox River, Topo Athletic, Pistil, Sea To Summit, Active Skin Repair, and Outdoor Technology.

For more information about Backpacker’s Pantry and its involvement in the Keep it Wild campaign, visit conservationalliance.com.

For more information about Backpacker’s Pantry, please visit backpackerspantry.com.

About Backpacker’s Pantry

Backpacker’s Pantry is a Boulder-based, family-owned producer of gourmet adventure meals made with healthy and sustainable ingredients. Since 1951, the company has been delivering high-quality freeze-dried meals with an emphasis on taste. To give back to the community we love, the places we adventure and the planet we must protect, Backpacker’s Pantry donates 1% of every sale, every day to nonprofits around the world through 1% For the Planet and is 100% solar-powered. Today, Backpacker’s Pantry is sold in over 2,000 stores in North America. For more information and a complete list of products, visit https://backpackerspantry.com.

About American Outdoor Products

American Outdoor Products (AOP) is a food manufacturer located in the foothills of the Rocky Mountains in Boulder, CO. Established in 1951, American Outdoor Products remains an independent, privately held, family-owned, and operated company distributing products throughout the world. Inspired by a passion for unique cuisine and exciting adventures, the company produces Backpacker’s Pantry, adventure food for the outdoors; Astronaut Foods, out-of-this-world novelty treats; Chef Soraya grab-and-go plant-based meals; and Colorado Spice, all-natural and organic artisan spice blends. To learn more, visit: https://backpackerspantry.com

About The Conservation Alliance

The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries – the outdoor industry to brewers, bankers, sportsmen, and renewable energy – TCA takes bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $31.5 million in grants and helped protect over 81 million acres and 3,580 river miles, remove or halt 38 dams, purchase 22 climbing areas & designate five marine reserves. For complete information about The Conservation Alliance, visit conservationalliance.com.


Media Contact:

Alexa McRoberts

Verde Brand Communications