BaseMap Announces CEO Transition

March 18, 2025

Company to Increase Focus on Data Analytics and Hunt Planning Technologies

SANDPOINT, Idaho. (March 18, 2025) / OUTDOOR SPORTSWIRE / – BaseMap, Inc., a leading GPS hunting, outdoor planning and navigation app announced today that Matthew Habiger, Vice President – Data Sciences will assume the position of President and Chief Executive Officer effective immediately. Founder and current President and CEO, Jeffrey Balch will remain actively involved with the company as a Director and Chief Product Officer, focusing on long-term business strategy and product development initiatives.

BaseMap remains the go-to app for millions of hunters and outdoorsmen seeking a year-round, single application approach to land ownership, navigation tools, offline capabilities and hunt planning and research analytics. “Matt’s broad industry background and passion for the outdoors has made a profound impact since he joined the company by way of the HuntScore acquisition a year odd ago. With an increased focus on digital innovation and enhanced analytics, this seamless leadership transition, supported by Jeff’s continuing board participation, positions the company for its next phase”, said Chris Barrow, lead Director of BaseMap.

As the Outdoor Recreation and Enthusiasts industry, with specific focus on shooting, hunting and rugged outdoor pursuits, continues to evidence demand for increased digital solutions, BaseMap affords today a breadth of product offerings to support this growing market. The company also holds a well-defined product roadmap targeting the creation of new advanced features and requisite analytics, enhanced content and editorial data as sought by its core consumers.

“I look forward to furthering Jeff’s vision and having his deep domain knowledge focused on evolving our product suite. The hunting and rugged outdoor recreation market is driven more so today than ever before by demands for digital innovation and analytic platforms which is perfectly aligned with the out-year strategic initiatives for BaseMap”, said Habiger.

Mr. Habiger will oversee all operational functions of the company while focusing directly on next-gen technologies, advanced analytics, eCommerce, and digital marketing – each component designed to strengthen the BaseMap brand, enhance customer engagement and support long-term growth.

About BaseMap –

BaseMap is a leading GPS hunting, outdoor planning, and navigation app. Through its SaaS-based delivery model, hunters and outdoorsmen have access to more than 800 layers of detailed mapping information including public and private land boundaries, roads, trails, unit boundaries, wildfires and much more. Mobile tools include custom offline maps, 3D maps, location sharing, route tracking, go-to navigation, wind and weather, rangefinder mapping, and integrated planning solutions resulting in the most feature rich application available to the marketplace. With years of dedication and attention to detail focused on backcountry adventures, BaseMap has created an advanced mobile-technology affording its customers exactly what they need to be successful in the field.

For more information, please visit www.basemap.com

BaseMap Announces CEO Transition

Company to Increase Focus on Data Analytics and Hunt Planning Technologies

SANDPOINT, Idaho, March 18, 2025 / OUTDOOR SPORTSWIRE / — BaseMap, Inc., a leading GPS hunting, outdoor planning and navigation app announced today that Matthew Habiger, Vice President – Data Sciences will assume the position of President and Chief Executive Officer effective immediately. Founder and current President and CEO, Jeffrey Balch will remain actively involved with the company as a Director and Chief Product Officer, focusing on long-term business strategy and product development initiatives.

BaseMap remains the go-to app for millions of hunters and outdoorsmen seeking a year-round, single application approach to land ownership, navigation tools, offline capabilities and hunt planning and research analytics. “Matt’s broad industry background and passion for the outdoors has made a profound impact since he joined the company by way of the HuntScore acquisition a year odd ago. With an increased focus on digital innovation and enhanced analytics, this seamless leadership transition, supported by Jeff’s continuing board participation, positions the company for its next phase”, said Chris Barrow, lead Director of BaseMap.

As the Outdoor Recreation and Enthusiasts industry, with specific focus on shooting, hunting and rugged outdoor pursuits, continues to evidence demand for increased digital solutions, BaseMap affords today a breadth of product offerings to support this growing market. The company also holds a well-defined product roadmap targeting the creation of new advanced features and requisite analytics, enhanced content and editorial data as sought by its core consumers.

“I look forward to furthering Jeff’s vision and having his deep domain knowledge focused on evolving our product suite. The hunting and rugged outdoor recreation market is driven more so today than ever before by demands for digital innovation and analytic platforms which is perfectly aligned with the out-year strategic initiatives for BaseMap”, said Habiger.

Mr. Habiger will oversee all operational functions of the company while focusing directly on next-gen technologies, advanced analytics, eCommerce, and digital marketing – each component designed to strengthen the BaseMap brand, enhance customer engagement and support long-term growth.

About BaseMap –

BaseMap is a leading GPS hunting, outdoor planning, and navigation app. Through its SaaS-based delivery model, hunters and outdoorsmen have access to more than 800 layers of detailed mapping information including public and private land boundaries, roads, trails, unit boundaries, wildfires and much more. Mobile tools include custom offline maps, 3D maps, location sharing, route tracking, go-to navigation, wind and weather, rangefinder mapping, and integrated planning solutions resulting in the most feature rich application available to the marketplace. With years of dedication and attention to detail focused on backcountry adventures, BaseMap has created an advanced mobile-technology affording its customers exactly what they need to be successful in the field.

For more information, please visit www.basemap.com.