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Behind one brand’s ambitious goal to be “Plastic Free by ‘23”

February 4, 2021

To celebrate turning 25 last year, Icebreaker passed on the birthday blowout for itself and instead decided to throw a party for the planet. The New Zealand-based global apparel brand decided it would honor the earth through an ongoing environmental campaign designed to eradicate synthetics from its entire collection within three years, called “Plastic Free by ’23.” SNEWS