Bison Coolers Featured in Google’s ‘50 States, 50 Stories’ Super Bowl Ad Campaign
January 30, 2025

Made-in-USA, family-owned cooler brand scores the limelight in a 30-second Super Bowl commercial
Fort Worth, Texas – January 30, 2025 /OUTDOOR SPORTSWIRE/ – Bison Coolers, an American-made cooler company based in Texas, tells its story of entrepreneurship, growth and success through a 30-second spot in Google’s ‘50 States, 50 Stories’ Super Bowl ad campaign. Google’s campaign highlights how small businesses are using AI and technology – specifically Gemini for Workspace – and the impact it’s had on their business.
“The opportunity to be featured in a Super Bowl commercial is an unbelievable win for us as the underdogs in the cooler business,” said Bison Coolers co-founder and CEO Jeremy Denson. “We’re one of the only remaining family-owned businesses in the space, competing with publicly traded brands and private equity. Google heard our story and gave us the opportunity for exposure that we’ve only dreamt of scoring.”
What started in the family’s barn has now grown into a multi-million dollar business. Denson reflects on the challenges it takes to run a small business, but glorifies the benefits of hard work including creating more jobs in America, keeping products made-in-USA and ultimately the success and continued growth of his business with what’s to come.
Bison Coolers makes its premium hard and soft coolers in the United States, such as the brand’s newest patent-pending 55 qt wheeled cooler and its SoftPak series. It also makes drinkware, as well as other gear and accessories to enjoy time outside, from tumblers and water bottles, to Bevis and dry bags. The brand’s customization offerings are unmatched, with the ability to customize hard and soft coolers, as well as various types of drinkware.
To watch the video spot, please visit the Google campaign landing page. For more information on Bison Coolers, visit bisoncoolers.com.
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ABOUT BISON COOLERS
Bison Coolers is an American-made cooler company based in Fort Worth, Texas. Family owned and operated, it prides itself on creating premium coolers, drinkware and other products that help you enjoy the outdoors with an emphasis on USA manufacturing, including producing both its hard and soft coolers domestically. For more information on Bison Coolers, visit bisoncoolers.com.
Contact:
Rachel Popp
rachel@bfcollective.co
919.637.8966