Blumaka Chooses True North to Highlight Its Sustainable, High-Performance Insoles

April 30, 2025

California-Based Innovator Transforms Athletic Footwear Waste into Premium, Eco-Friendly Insoles

HINGHAM, MA (April 24, 2025) /ENDURANCE SPORTSWIRE/ – True North Brand Group, a leading public relations and digital marketing agency serving the athletic and outdoor market, has been named the agency of record for Blumaka, an insole company focused on performance and sustainability in the footwear industry.

Based in Santa Barbara, California, Blumaka produces high-performance insoles made from over 85 percent recycled materials. Their manufacturing process transforms premium foam waste from athletic footwear production into durable, responsive, and sustainable products used by professional athletes and leading brands.

“Blumaka is redefining what insoles can do. Instead of just adding foam and arch support, we engineer insoles that help you win,” said Stuart Jenkins, founder and CEO of Blumaka. “Trusted by pro athletes, Blumaka NonSlip insoles make you faster off the line, quicker on the stop, and more stable, helping reduce the risk of injury with every move. We’re excited to partner with True North to help us expand our audience,” said Stuart Jenkins, founder and CEO of Blumaka.

Blumaka’s insoles have shown notable performance benefits in independent testing, with results showing that 90 percent of athletes ran faster, 80 percent started and stopped more quickly, and 80 percent experienced increased stability from the knee to the ground.

“Blumaka has a fascinating story to tell,” said Mark Tedeschi, CEO of True North Brand Group. “They don’t just talk about sustainability; it’s the DNA of their brand and what they are doing is a look into the future of the footwear industry and that’s a story we can’t wait to start telling.”

Key features of Blumaka insoles include:

1. Non-Slip Technology for increased ground reaction force
2. Customizable arch support options
3. Effective shock absorption
4. Durability, lasting over 1,000 miles
5. Low profile design for performance

Blumaka’s manufacturing process has achieved significant reductions in water usage and carbon emissions compared to traditional methods. The company holds the Global Recycled Standard (GRS) certification and prioritizes environmentally friendly practices throughout production.

About Blumaka

Blumaka creates insoles with a focus on purpose, performance, and environmental responsibility. By utilizing recycled materials and innovative technology, Blumaka produces high-performance insoles that aim to enhance athletic ability while reducing environmental impact. To learn more visit www.blumaka.com

About True North Brand Group

True North Brand Group is a full-service public relations and digital marketing agency specializing in brand storytelling, awareness and strategic communications. True North helps brands compete against larger competitors and connect with active, on-the go target audiences to achieve their brand awareness and sales goals. To learn more visit www.truenorthpr.com

Media Contact

Matt Fitzgerald
True North Brand Group, Inc.
781-974-6657
matt@truenorthpr.com