BOA Launches Major Expansion into Ski Boot Market
May 30, 2023
After becoming a dominant force in snowboard boots, BOA is expanding its Fit System dial closure hardware to alpine ski boots for the first time, a major new initiative that the company has spent nearly $10 million developing.
Boa is launching its closure hardware in the 2023-2024 season, and four major ski brands have jumped on the innovation early – K2, Fischer, Atomic, and Salomon. The Daily Outdoor Retailer