Buddy Now Guards Florida’s Outdoors and Adventure Fans

March 15, 2021

For Under $10, On-Demand Accident Insurance is Instantly Available for All Residents

RICHMOND, Va. March 15, 2021 —Buddy (, the e-commerce startup named among the country’s five best personal accident insurance offerings by Investopedia, today announced it has been approved to offer its coverage to the Sunshine State. Florida marks the 41st state to approve the fast-growing insurtech agency, which offers instant coverage to any resident starting at less than $10 a day for activities ranging from A for adventure racing to Z for zorbing.

Launched to empower Americans to fearlessly lead active lives while protecting them from the financial pain and insecurity that accompanies any unforeseen accident, Buddy is the sole company in the United States that can sell on-demand coverage in bite-sized pieces, which can be as short as one day or as long as a year. This coverage provides benefits that are paid directly to a policyholder. Policyholders only pay for the coverage they need, no more. It was this novel approach that led Outside Magazine to name Buddy one of the top outdoor innovators.

“It all began when we looked around and saw more and more friends having to run GoFundMes to cover getting hurt while horseback riding, cycling or kayaking,” said Buddy’s CEO, Charles Merritt. “Our fellow outdoor enthusiasts, and especially the residents and visitors to Florida, deserve to be protected while enjoying the stunning nature of the Everglade State. If you’re hurt while riding an ATV, an airboat, or even just a bike, you shouldn’t have to fear the ‘unknown unknowns.’ Buddy has you covered.”

The on-demand accident plan provides benefit payments up to $50,000 for injuries treated by a medical professional or physical therapist, and up to and including paralysis, traumatic brain injury, and death. Plans can cover individuals, couples, families, or kids. The premium for a one-day plan starts around $9 in most states, and annual plans begin at $47 per month. Coverage is available directly at and through Buddy’s partner API.

API allows third-parties to offer accident coverage directly to its customers as an add-on during registration, signup, or checkout systems for all kinds of experiences, from the Panhandle to the Keys, thus making it easy for tour operators and others to offer their customers peace of mind. API also has enabled Buddy to extend its risk coverage to trade shows and conventions, offering registration cancellation insurance to event attendees by simply checking a box when they sign up.

“In the U.S., healthcare is expensive and only getting more so. Insurance companies have tried to adapt to market and regulatory conditions, but that has only made deductibles skyrocket,” explained Merritt. “This has been made even more extreme by the COVID-19 pandemic that has forced gyms and organized recreation to shut down all over the nation. The silver lining is that more Americans are discovering the outdoors — but that brings with it added risks, even if you’re just going for a bike ride. Since Buddy’s coverage is designed to protect individuals in all kinds of uncertain situations, protecting socially distanced athletes is a natural fit, whether they’re participating in a virtual race or just a new solo activity.”

“We don’t want to detract from the critical conversations happening about race and equity in our society. Our goal is to make sure that as we choose to move our bodies for health, for recreation, and with purpose, Buddy can provide extra protection from an expensive healthcare system. We could not be more excited about becoming available to the massive number of outdoor enthusiasts in Florida, safeguarding them whether they are active in their home state or as they travel throughout the country or around the world” said Merritt.


Buddy is based in Richmond, Va., and was founded by Charles Merritt, David Vogeleer, and Jay Paul. Buddy is an alumnus of Techstars and Plug and Play accelerators, and it has been named a 2019 outdoor innovator by Outside Magazine and an insurance innovator to watch by Digital Insurance. Buddy is funded by Atypical Ventures, Sequoia Scout Fund, CIT, Techstars, and Plug and Play, as well as angel investors. For more information, call 833-462-8339; email; mail P.O. Box 81, Richmond, Va. 23218-0081; or visit

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Martin Stein

Orca Communications Unlimited