Buddy On-Demand Accident Coverage Now Available in New Hampshire

October 5, 2020

Instant Insurance Covers Outdoor Enthusiasts, Sportsmen and Adventurers in the Granite State

RICHMOND, Va. Oct. 5, 2020 —Buddy (https://buddyinsurance.com/), the on-demand accident insurance company, announced today it had been approved by New Hampshire insurance regulators for sale across the state. This brings its total state approvals to 33, with more coming on board weekly.

Buddy created its on-demand accident insurance to empower Americans to get outside and be active while removing the financial pain and insecurity that accompanies any unforeseen accident. This coverage provides benefits that are paid directly to a policyholder. Unlike traditional accident insurance, Buddy is the only company able to sell coverage in bite-sized chunks as short as a day. Policyholders only pay for the coverage they need, no more. It was this novel approach that led Outside Magazine to name Buddy one of the year’s top outdoor innovators of 2019.

“If you’ve ever seen a medical GoFundMe or Facebook fundraiser for a friend, you understand the motivation behind our launching on-demand insurance coverage,” said Buddy’s CEO, Charles Merritt. “Our fellow outdoor enthusiasts, and residents of New Hampshire, in particular, deserved a better experience. Everyone should be able to live actively without fear of the ‘unknown unknowns.’ Buddy has you covered.”

The on-demand accident plan provides benefit payments up to $50,000 for injuries treated by a medical professional or physical therapist, and up to and including paralysis, traumatic brain injury, and death. Plans can cover individuals, couples, families, or kids. The premium for a one-day plan starts around $9 in most states, and annual plans begin at $47 per month. Coverage is available directly at BuddyInsurance.com and through Buddy’s partner, API. The latter allows third-parties to offer accident coverage directly to its customers as an add-on during registration, signup, or checkout systems for all kinds of experiences, from the roadway to the mountaintop to the ocean floor.

“Healthcare costs are high and continue to rise in the United States, and insurance companies have attempted to adapt to market and regulatory conditions, causing health insurance plan deductibles to skyrocket,” explained Merritt. “This situation has been made even more extreme by the COVID-19 pandemic forcing the closure of gyms and organized recreation across the country. This has led to more and more Americans discovering the enjoyment of outdoor and adventure sports, including hiking, running and cycling. Since Buddy’s coverage is designed to protect individuals in all kinds of uncertain situations, protecting socially distanced athletes is a natural fit, whether they’re participating in a virtual race or just a new solo activity.”

“We don’t want to detract from the critical conversations happening about race and equity in our society. Our goal is to make sure that as we choose to move our bodies for health, for recreation, and with purpose, Buddy can provide extra protection from an expensive healthcare system. We could not be more excited about becoming available to the huge New Hampshire outdoor community,” said Merritt.


Buddy is based in Richmond, Va., and was founded by Charles Merritt, David Vogeleer, and Jay Paul. Buddy is an alumnus of Techstars and Plug and Play accelerators, and it has been named a 2019 outdoor innovator by Outside Magazine and an insurance innovator to watch by Digital Insurance. Buddy is funded by Atypical Ventures, Sequoia Scout Fund, CIT, Techstars, and Plug and Play, as well as angel investors. For more information, call 833-462-8339; email buddy@iambuddy.com; mail P.O. Box 81, Richmond, Va. 23218-0081; or visit https://buddyinsurance.com/.

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Martin Stein


Orca Communications Unlimited