BUFF Athlete, Dahria Beatty, Headed To 2022 Winter Olympics

January 26, 2022

Beatty Uses Olympic Platform to Drive Awareness to Climate Change

SANTA ROSA, California (January 26, 2021) /OUTDOOR SPORTSWIRE/ – BUFF®, creators of versatile performance head and neckwear for all-season outdoor enthusiasts and athletes, is proud to announce that Canadian Cross Country Skier and BUFF Athlete, Dahria Beatty, will be representing Canada in the 2022 Winter Olympic Games in Beijing, China. Beatty is a proud climate activist and will use her partnerships with BUFF and Protect Our Winters (POW) to drive awareness to the climate crisis and climate activism.

Dahria has competed twice on the Olympic stage in Cross Country Skiing, first earning her rings during the 2018 Winter Games in PyeongChang. Yet, throughout her skiing career she has experienced first-hand the impact of climate change, and has made it her goal to bring awareness to its effects and the importance of protecting the places we love. “It’s worrisome how the climate is shifting in a way where we aren’t really sure where it’s going and how erratic the climate has become,” says Beatty.

Sharing similar beliefs, BUFF’s DO MORE NOW sustainability program incorporates the goal of protecting the spaces we love by reducing their environmental footprint and creating a positive impact. Through their global partnership with POW they are raising awareness and raising funds in order to protect landscapes, preserve playgrounds, and maintain the natural beauty of public lands.

BUFF North American Media Communications Manager, Casey Rolig remarked, “We’re so proud of Dahria’s accomplishments and climate activism. We wish her success as she competes at the 2022 Winter Olympics.”

Dahria Beatty embodies the DO MORE NOW initiative and is a proud ambassador of the BUFF x POW partnership collection, designed to bring customers to nature, to the moments outdoors when they feel truly alive, and to the awareness of why they need to protect the land they cherish.  Drawing inspiration from POW’s “Outdoor State of Mind”, the BUFF x POW Collection includes three Original EcoStretch Multifunctional Neckwear designed by artist and outdoor guide Jessa Gilbert. The three designs will represent humans, the elements, and our playground.

To Learn More about POW and Dahria’s journey to the Beijing 2022 Olympics visit www.buffusa.com/protect-our-winters

For more information on the partnership and collection of products please visit the following:

USA www.buffusa.com/protect-our-winters

CANADA www.buff.com/ca/pow-collection

WORLD www.buff.com


Media Contact: Erin Wyer / Erin@OutsidePR.com

About BUFF®

Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as HeiQ, Polygiene®, Primaloft and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa Rosa, California.

About POW

Protect Our Winters (POW) is a not-for-profit founded by professional snowboarder Jeremy Jones in 2007. POW turns passionate outdoor people into effective climate advocates and leads a community of athletes, thought pioneers and forward-thinking business leaders to affect systemic political solutions to climate change.