CamelBak® Partners With UTMB® Mont Blanc And UTMB World Series
June 2, 2022
As the official hydration and drinkware partner for the sixth consecutive year, CamelBak will continue providing industry-leading products to the UTMB World Series and its global running community
PETALUMA, Calif. /OUTDOOR SPORTSWIRE/ – Today, CamelBak, the global leader in personal hydration products, and the UTMB World Series have announced a multi-year global partnership beginning in 2022. As the official supplier for hydration packs, filtration systems, sports bottles and drinkware, CamelBak will bring its best-in-class innovation to the Series for those seeking to perform to their fullest potential. The partnership reflects CamelBak’s ongoing commitment towards the running community and discipline.
“For 30 years, CamelBak has continuously reinvented outdoor hydration for runners, bikers, hikers and all who enjoy the outdoors. We are honored to join UTMB World Series as the official hydration sponsor to ensure that all athletes are hydrated, both on and off the trail,” said Steve Nadler, VP of product and marketing at CamelBak. “The UTMB World Series is the pinnacle trail racing event series, and we look forward to being a part of the global partnership program.”
As pioneers in hydration and carry solutions since 1989, as well as a UTMB partner since 2016, CamelBak strives to empower those who pursue an active lifestyle, from established elites to newcomers just beginning their running journey. In line with UTMB World Series’ commitment to reduce plastic waste by removing all disposable cups from aid stations, CamelBak also has a clear mission to reduce the use of disposable plastic bottles through the provision of reusable and more sustainable products.
“We are thrilled to partner with CamelBak as their innovative products are not only well-respected by trail runners around the world, but are also an essential part of their adventure,” said Frédéric Lénart, CEO at UTMB Group. “Together we share a commitment and passion for the outdoors, trail running and the protection of our environment. We look forward to working with CamelBak to enhance our offering to athletes and to continue to build on our long-term partnership”.
The 2022 UTMB World Series includes 25 incredible events across 16 different countries in Asia, Oceania, Europe, and the Americas. The UTMB Mont Blanc, the pinnacle event of the series, takes place August 22-28, 2022, in Chamonix, France, and will be the first opportunity to catch a glimpse of CamelBak’s upcoming, cutting-edge Spring 2023 Run Collection.
For more information, please visit Camelbak.com and UTMB.World.
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About CamelBak Products
Founded in 1989, CamelBak invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people stay hydrated and perform by offering a combination of award-winning products that include everything from technical hydration packs to reusable bottles. For more information about CamelBak, please visit https://www.camelbak.com.
UTMB® World Series
UTMB® World Series is the world’s ultimate trail-running circuit that unites the sport’s biggest stars and passionate runners through the best, leading international events in the most stunning locations. Built on a passion for the mountains with sustainability at its heart, UTMB® World Series gives all trail runners the chance to experience the UTMB® adventure across the world, with events taking place across Asia, Oceania, Europe and the Americas in 2022. It is the only place where runners can begin their quest to UTMB® Mont-Blanc, France, where the prestigious UTMB® World Series Finals will be held. For more information, visit www.utmb.world.
About UTMB Group
Over the last 18 years, and since the creation of UTMB® Mont-Blanc in 2003 by a group of passionate friends, UTMB Group has been the driving force behind the development of trail running. The UTMB® Mont-Blanc is the sports pinnacle event, and every year, 10,000 runners earn their place on the start line. UTMB Group also pioneered the LiveTrail® technology, an innovative digital service that supports the management of endurance races. Revered by hundreds of thousands of athletes, UTMB® has become a global, premium, and leading brand. In May 2021, UTMB Group partnered with The IRONMAN Group to launch the UTMB® World Series, which from 2022, will bring together many of the best international events on the planet to provide exclusive access to the sport’s pinnacle event, UTMB® Mont-Blanc. The UTMB® World Series is built on the founding principles of UTMB® Mont-Blanc: surpassing oneself; fair-play; respect for people and the environment; and solidarity. Find out more at www.utmb.world.
About The IRONMAN Group
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series events including Tarawera Ultra and Ultra-Trail Australia™, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including Haute Route®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.