CamelBak® Taps Lifestraw® to Launch Exclusive Collaboration
October 13, 2021
The category-leading hydration brands developed the Eddy+ filtered by Lifestraw collection in order to streamline on-the-go water filtration
PETALUMA, Calif. (October 13, 2021) – CamelBak®, the global leader in award-winning personal hydration products, unveils the new CamelBak filtered by Lifestraw® collection, featuring products with integrated filtration that will allow users to enjoy clean and delicious water wherever they go. The collection includes several integrated water bottles, reservoirs and stand-alone filters to match whatever water filtration needs a person might have. The new collection also features a give-back component: for every CamelBak filtered by LifeStraw product purchased, a child in need receives safe drinking water for an entire year.
“The opportunity to bring a CamelBak and Lifestraw partnership to life, and to develop a collection that combines both brands’ respective expertise in hydration and filtration, is a collaborative innovation we are proud of,” says Greg Williamson, CamelBak president. “At CamelBak, we strive to continuously reinvent outdoor hydration and carry solutions that empower the active lifestyle. This project is that very mission in action and reflects a huge leap forward for the category as a whole. We’re thrilled to be able to see it come to life!”
The unique Eddy®+ filtered by Lifestraw system features two stages of filtration. First, the Hollow Fiber Filter removes bacteria, parasites, and microplastics. Next, the Ion Exchange Filter reduces lead, taste and odor, chlorine, and other chemicals, so you can enjoy clean and delicious water at home or on the go. This filter can be purchased as a stand-alone accessory, or paired with an Eddy+ bottle or Crux® 2L Reservoir Filtration Kit.
Additionally, for every CamelBak filtered by LifeStraw product purchased, with the exception of a few accessories, a child in need receives safe drinking water for an entire year thanks to Lifestraw’s Give Back program which distributes LifeStraw Community purifiers to school children in need. Each large-scale purifier provides approximately 100 students with safe water for 5 years. The program also provides health, and hygiene education and continues follow-up by local staff for a minimum of 5 years.
“We are so happy to see this partnership with Camelbak come to life and to be able to collectively reach even more people with safe drinking water both through these product collaborations and through the expansion of our Give Back Program. We’ve really drawn on both company’s collective strengths through this new line while also coming together on reaching broader humanitarian goals,” says Alison Hill, CEO of LifeStraw.
The Eddy+ filtered by Lifestraw bottles feature three key styles: the vacuum-insulated, stainless-steel Eddy+ 32oz ($70), as well as two plastic models made with Tritan Renew recycled materials, the Eddy+ 32oz ($50) and Eddy+ 20oz ($45). Each boasts CamelBak’s patented, easy-to-use straw system, are leak proof and spill proof, are easy to clean and dishwasher safe and are free of BPS, BPS and BPF. With these bottles, simply fill up at a stream, lake or in the sink, and you’re good to go with safe, delicious water.
The Crux 2L Reservoir Filtration Kit allows users the flexibility to outfit a backpack with a reservoir with built-in filtration, so that you can fill up wherever you go on the trail. It’s easy to fill and equipped with multiple features to ensure reliably safe and leak-proof personal hydration.
The CamelBak filtered by Lifestraw® collection is available now at https://www.camelbak.com/recreation/shop/filtration/ and at select retail partners.
For more information about CamelBak, please visit https://www.camelbak.com.
Please direct CamelBak media inquiries to Account Director Emily Banks at email@example.com.
Founded in 1989, CamelBak® invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people hydrate and perform by offering a mix of award-winning products that include everything from technical hydration packs to reusable bottles. For more information about CamelBak, please visit https://www.camelbak.com
LifeStraw is a public health, Climate Neutral Certified B Corp on a mission to provide equitable access to safe drinking water. The original LifeStraw filter, which converts microbiologically contaminated water into safe, potable water, was introduced in 2005. LifeStraw’s Guinea Worm filter has also become instrumental in the near-eradication of Guinea worm disease. LifeStraw’s innovative water filtration technology is rigorously tested by independent laboratories and leveraged across some of the harshest environments around the world. Learn more at www.lifestraw.com.