Cascade Designs Begins the New Year With Three New Hires
February 5, 2021
Cascade Designs will name Kalon Pilmanis as Senior Director of Product, Jeffrey Moberg as Product Line Manager and Ashley Brown as Senior Copywriter.
SEATTLE, Wash. (Feb. 5, 2021) – Cascade Designs is excited to announce the addition of three new members to both their product development and marketing teams. Kalon Pilmanis will serve as the Senior Director of Product, Jeff Moberg will work as a Product Line Manager and Ashley Brown will enter the Senior Copywriter role.
Pilmanis comes to Cascade Designs with a broad background in product development, most recently as VP of Product Development and Product Management at Gerber. He has over 15 years of experience in the outdoor industry, and has a track record of developing innovative gear with domestic and global manufacturers. Pilmanis is also the creator and host of the Outdoor Minds Podcast and a guest lecturer at Portland State University. In his new role, Pilmanis will support product development for Cascade Designs on a global level.
“As a backpacker, I’ve been a longtime user and fan of MSR, Therm-A-Rest, and Platypus products. Being able to work with these brands and the team here at Cascade Designs is a gearhead’s dream.”
Moberg comes to Cascade Designs from Stio,the mountain apparel brand headquartered in Jackson Hole, Wyoming. He has also worked with other brand names such as Oakley, Fanatics and Under Armour in product line management roles, with over 14 years of relevant experience. Moberg will join Scott Youmans, Brandon Bowers, and Kyle Thackray as Product Line Managers (previously known as Category Managers) on Pilmanis’ team.
“We’re beyond excited to welcome these industry veterans to the Cascade Designs team,” said James Cotter, CEO at Cascade Designs. “With proven results and skill sets that perfectly match what we were seeking, Pilmanis and Moberg will add considerable value to our product team.”
Brown’s time was previously spent at REI where she was a product copywriter and editor for the Co-op Journal. Before REI, Brown worked as a copywriter and content marketing specialist at ExOfficio. In 2015, she took a six month hiatus to thru-hike the 2,665-mile Pacific Crest Trail, making her a perfect fit for the Cascade team. She will be involved in the copywriting process for all of the Cascade Designs brands.
For more information about Cascade Designs, please visit: https://www.cascadedesigns.com/
About Cascade Designs®
For more than 45 years, Seattle-based Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful and long-lasting equipment, manufacturing the majority of products in their Seattle, WA, and Reno, NV, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit: www.cascadedesigns.com.