Chamois Butt’r Ships Eco-Friendly, Retail Ready Packaging in 2018

January 22, 2018

PLEASANT VALLEY, Mo. (January 22, 2018) – Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve riding comfort, boasts a new, more environmentally-friendly Retail Ready Packaging (RRP) that can be put straight onto the shelf or display hook with a limited amount of unpacking.

“In doing research and analysis for this project, we determined that approximately 80-percent of the Chamois Butt’r POP displays were discarded into the trash or hopefully recycled. They were never used by the retailer or seen by the consumer so it was wasteful,” said Curt Shelman, COO, Paceline Products/Chamois Butt’r. “This new RRP will be just one box that easily converts into a POP display, and will result in less packaging and waste and it will save time unpacking.”

The new Retail Ready Packaging from Chamois Butt’r makes its products easy to ship, handle, identify, open, and recycle. Chamois Butt’r 8-oz. tubes of Original, Her’, and Eurostyle creams will ship in the new Retail Ready Packaging beginning in March 2018.

Printed with environmentally-friendly ink, the new packaging meets Sustainable Forestry Initiative standards, and the products used in the manufacturing are from “Certified Sourced” fibers.

For additional information, please visit www.chamoisbuttr.com. Retailers can place orders by calling (888) 411-0287, by emailing sales at info@pacelineproducts.com, or by contacting an authorized distributor.

About Chamois Butt’r
Chamois Butt’r® was developed in 1988 via collaboration between physical therapist and avid cyclist Steve Mathews and an experienced and passionate group of pro cyclists, physicians and chemists. In the years since its launch Chamois Butt’r has evolved from an individual product into a full suite of offerings developed to suit the individual preferences of a wide range of athletes, disciplines and conditions. The Chamois Butt’r line is featured on the shelves of most U.S. bicycle retailers and also distributed internationally. For more, please visit: chamoisbuttr.com.