Colorado Series becomes first ultra in the world sponsored by Cannabis Brand
May 3, 2018
Brands Unify To Focus On Runner’s Health And Wellness
Castle Rock, CO – May 2, 2018 –Human Potential LLC, an event management company that hosts The Human Potential Running Series, announced today that Colorado-based Elixinol is an official sponsor of their series of events; marking the first time that an ultra race, or ultra race series, has been officially sponsored by a cannabis brand.
In September 2017, the World Anti-Doping Agency (WADA) announced that CBD, a natural compound found in hemp with anti-inflammatory properties, would no longer be on the list of prohibited substances for use during competition. According to an article written in the HuffPost by David Bearman, a pioneer in the medical marijuana field, “CBD is a powerful anti-epileptic, antidepressant, anti-inflammatory, anti-nauseate, sleep aid, muscle relaxant, sedative and anti-proliferative,” which could provide numerous health benefits to athletes participating in ultra endurance events.
HPRS owner and Race Director “Sherpa” John Lacroix says, “I am incredibly excited about this pioneering opportunity for our athletes. CBD provides a whole host of health benefits to the many athletes who will join us in 2018 and beyond and I look forward to educating runners about the positive aspects of CBD usage. We are a health and wellness company, just like our partner Elixinol, and we are dedicated to providing our runners with the tips and tools required to help them succeed in these exceptional athletic endeavors.”
In 2018, each runner who attends a Human Potential Running Series race will receive a complimentary sample tube of Elixnol’s Hemp CBD Balm.
“We’re really honored to work with the Human Potential Running Series, its a natural fit, both organizations share a passion for education and helping people reach their highest potential,” said Chris Husong, Elixinol Director of Sales and Marketing.
About The Human Potential Running Series
The Human Potential Running Series (HPRS) is Colorado’s largest series of ultra marathons and the 5thlargest ultra series in North America. Colorado is home to the 2ndmost ultra marathon finishers of the 50 United States. Established in 2014, HPRS is dedicated to helping athletes discover what it is to be human, through athletic endeavors that specifically challenge each runner physically and mentally.
Colorado-based Elixinol, co-founded by Paul Benhaim, hemp entrepreneur since 1991, is widely regarded as one of the most influential CBD brands in the world. With a proven track record of growing and manufacturing high-quality hemp, Elixinol also conducts rigorous laboratory testing and quality control. A global leader in hemp distribution, Elixinol distributes CBD products in 40 countries globally including North and South America, throughout Europe, Asia and the Pacific Region. Elixinol’s parent company Elixinol Global (elixinolglobal.com) is publicly traded under on the Australian Stock Exchange as EXL. More information available at Elixinol.com.
To learn more about Human Potential and this ground breaking partnership, contact race director “Sherpa” John Lacroix at 720-624-9237 or SherpaJohn@gmail.com and visit http://www.HumanPotentialRunning.com