Columbia Sportswear Eyes Brazilian Expansion Amid Tariffs, Economic Uncertainty in U.S.

April 16, 2025

Columbia Sportswear plans to expand its presence in Brazil because of ongoing economic uncertainty and changing tariff rates in the U.S.

“It’s hard to understand what’s happening in the U.S. right now, so we prefer to invest where we have more predictable returns—and Brazil is certainly one of those places,” said Tim Boyle, Columbia’s chairman and CEO, in an interview with Valor International.

President Donald Trump’s new tariffs, which reached 145% on goods from China and are at a 10% rate for products for most countries, have impacted the Columbia brand’s wholesale contracts. SES