Cotopaxi Improves Diversity Through Recruitment

July 6, 2023

Partnering with Career.Place to implement a more equitable, impactful and diverse hiring process.

Salt Lake City, UT. (July 6, 2023) /OUTDOOR SPORTSWIRE/ – In an effort to align their hiring practices with their mission to Do Good, certified B Corporation™ and mission-driven brand, Cotopaxi, has partnered with Career.Place to support the brand in increasing inclusion, equity and diversity in an industry that tends to lack in diverse representation.

“As a humanitarian and mission-driven brand, we are deeply invested in welcoming, embracing, and celebrating all people. Diversifying our team is essential. Our partnership with Career.Place not only aligns with our inclusive hiring practices, but we have seen tangible results in such a short time. There has been a shift in our candidate pool and we are seeing more applicants of different backgrounds, representation and interests, further aligning our teams with the unique products we create and customers we support.” Marissa Magno, VP of People and Inclusion.

Using Career.Place’s anonymous screening platform, Cotopaxi has been able to attract more and hire more diversely from across the country. The brand adopted the anonymous screening process in mid-2022 which continued to build upon their inclusive hiring process, attracting a wider audience of uniquely qualified and diverse candidate pool. Since the enhancements to their process, diverse representation is up over 30%, now accounting for nearly 20% of Cotopaxi’s employees. The organization is also seeing increased representation in backgrounds and experiences.

“Cotopaxi is a brand that is intended to be approachable and accessible for everyone, no matter their experience with the outdoors,” said Liz Berry, Manager of Talent Acquisition. “ We want that same feeling for every person considering applying for a job with us. We believe that experience comes from a variety of places and perspectives, and is what makes our organization so unique.” While committed to diversity and representation, Cotopaxi has also remained dedicated to the candidate experience. Taking every opportunity to live its ‘people-first’ core value, the new Cotopaxi hiring process has been rated by candidates as ‘one of the best interview processes they’ve ever had’, increasing candidate satisfaction by 25%.

To learn more about current open positions, hiring practices and meet the hiring team at Cotopaxi, tune in to the Basecamp Office Hours on July 11 at 4PT/7ET. To learn more about Cotopaxi’s success in partnering with Career.Place, visit: tinyurl.com/cotocareer


About Cotopaxi

Cotopaxi is a carbon neutral certified B Corporation that creates sustainably made outdoor gear designed to fight extreme poverty, inspire adventure, and move people to Do Good. Our Gear for GoodⓇ promise is to make gear that lasts and to have a positive social, environmental, and economic impact. By 2025, we’re committed to using repurposed, recycled, or responsible materials in all of our gear. We also allocate at least 1% of our annual revenue to the Cotopaxi Foundation, which awards grants to nonprofit partners with proven track records of alleviating poverty. Through our Foundation to date, we have reached an estimated 3.8 million individuals who live in extreme poverty. For more information please visit https://www.cotopaxi.com.

Cotopaxi Press Contact: Erin Wyer | Cotopaxi@OutsidePR.com | 612.747.1314