Cotopaxi Names CARE Ecuador as Newest Impact Partner
September 28, 2022
Championing gender equity and food security
Salt Lake City, UT (Sept. 28, 2022) /OUTDOORS SPORTSWIRE/ – Cotopaxi, a certified B Corporation™, adventure gear and apparel brand, announces their impact partnership through the Cotopaxi Foundation with CARE Ecuador (CARE) to bolster their work in ensuring community resilience through the lens of gender equity. Funding will support CARE’s efforts in Ecuador supporting immediate disaster relief as well as community food security through agricultural and business training for women, to increase resilience, yields and access to the marketplace.
CARE’s overall programming focal points include Sexual and Reproductive Health, Water, Sanitation and Hygene, Food and Nutrition Security, Shelter, and Cash/Voucher Payments. CARE focuses these interventions on some of the most vulnerable forcibly-displaced as well as host community members — especially women, adolescents and girls, the LGBTIQ+ population and young men.
Cotopaxi has a deep-rooted mission to combat extreme poverty through access to education, healthcare and livelihoods, and CARE’s commitment to assisting those most vulnerable in the current Venezualan migrant and refugee crisis within Ecuador, strongly aligns with this mission. CARE works hard to improve the living conditions of the most vulnerable populations, trying to eradicate poverty in the pursuit of social justice.
“We are in continuous pursuit of making positive, lasting change within the communities we work with,” explains Charlie Clark, Director of Giving and Cause Marketing at Cotopaxi. “Cotopaxi has deep connections to Ecuador and the people there, so it wasn’t a hard decision for us to choose CARE Ecuador as our next impact partner. It’s critical for us to continue working to empower and support the communities we work within, and we are inspired by the efforts of the CARE Ecuador team towards alleviating some of the difficulties Venezuelan migrants and refugees are facing in Ecuador, while empowering marginalized groups to establish long-lasting support systems. ”
“CARE is delighted to establish this new relationship with Cotopaxi to provide humanitarian support to the people of Cotopaxi, Ecuador,” said Madden Manion, Executive Director, Corporate Partnerships at CARE USA. “Cotopaxi, like CARE, is driven by purpose and a strong social mission. Together we’re able to make strategic investments that will provide urgent care for women and their families who face tremendous obstacles, while also building long-term resilience.”
To learn more about CARE Ecuador, visit: https://www.care.org.ec/
To learn more about the Cotopaxi Foundation, visit https://www.cotopaxi.com/pages/our-impact
Cotopaxi Press Contact: Morgan Williams | Morgan@OutsidePR.com | 724-388-7167
Cotopaxi is a carbon-neutral outdoor gear brand founded to create sustainably designed products that fight extreme poverty, inspire adventure, and move people to do good. As a certified B Corporation, we believe in using the power of business as a force for social, environmental, and economic good. Our creed, Gear for Good, touches every aspect of our company. Cotopaxi is committed to making all of our gear using repurposed, recycled, or responsible materials by 2025. We allocate a minimum of 1% of our annual revenue to the Cotopaxi Foundation which awards grants to outstanding nonprofit partners carefully selected for their track records at improving the human condition and alleviating poverty. In 2021, we aided over 1 million people in extreme poverty through targeted grants to outstanding organizations with proven methodologies. For more information please visit https://www.cotopaxi.com
About CARE Ecuador
CARE has been present in Ecuador since 1962. For sixty years it has focused its work on saving lives and addressing the root causes of poverty and inequity. In all its interventions, CARE promotes the development of agency, confidence and participation of the people with whom it works, encourages the strengthening of their organizations and accompanies collectives and social movements to achieve transformations towards gender justice and social justice. We work with populations living in poverty affected by conflicts and emergencies. We place the rights of women and girls at the center of our actions and promote gender equality. We are committed to migrant populations, refugees, self-employed workers and people impacted by climate change. In 2021 we served 101,956 direct participants, reached 44,987 indirect participants and reached more than one million people through communication campaigns. All this work was made possible through 21 projects implemented in 14 of the 24 provinces.