Cotopaxi, Official Sustaining Sponsor of the 2024 Sundance Film Festival
January 8, 2024
Connecting Storytellers and Community to See the World and Make it Better
Salt Lake City, UT. (January 8, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ adventure brand, Cotopaxi is proud to announce it will be an Official Sustaining Sponsor, as well as the Official Outerwear Jacket of the 2024 Sundance Film Festival, the pre-eminent independent film festival in the U.S. With the mutual goal of sharing narratives that bring positive change, the partnership entails multiple components reaching the filmmakers, the talent, and the audiences of Sundance 2024.
Cotopaxi’s core brand value, to see the world and make it better, has driven this partnership, aligning the brand with independent filmmakers who help share diverse narratives and bring new ideas into the world. Together, Cotopaxi and the Festival will empower storytellers, talent, and audiences to open their minds to new perspectives, and harness the power of film to change the world for good.
“Partnering with Sundance Film Festival is about more than just an alignment of values, it’s a mutual recognition that exploration changes our perception, builds compassion, and leads to action,” says Brad Hiranaga, Cotopaxi’s Chief Brand Officer. “Our goal is to support bold film makers who are telling stories that build awareness and appreciation for other cultures around the world, which we believe leads to positive change.”
The partnership includes three major components:
- Official Outerwear Jacket Sponsorship; Cotopaxi will be providing a limited-edition commemorative Cotopaxi x Sundance 2024 jacket – their iconic Fuego – to filmmakers and jurors attending the Sundance film festival. The highly-coveted director’s jacket honors Cotopaxi’s commitment to creating stories that connect and inspire viewers to make the world a better place.
- Partnership with IndieWire; Cotopaxi will have a dedicated space in the IndieWire Lounge to showcase the brand and its colorful and unique products. Cotopaxi will be hosting a brand lounge to build deeper relationships with the filmmaking industry.
- Cotopaxi’s Park City Retail Store; With an immersive brick and mortar location at 333 Main St, directly across from the Egyptian Theater, Cotopaxi’s Park City Storefront will be a hub for the public and film festival attendees to purchase responsibly made outdoor adventure gear and apparel. Cotopaxi will also be an official Festival merchandise partner, with a co-branded Bataan Hip Pack, available for purchase through Sundance 2024 outlets for filmgoers and fans alike.
“In addition to sharing our home state of Utah, Cotopaxi shares our passion for storytelling and seeking new voices and fresh perspectives that promote meaningful discussion,” says Mary Sadeghy, Director of Partnerships, Sundance Institute. “This like-minded nature of the brands creates a seamless partnership in outfitting film makers and jurors for the cold January days in Utah.”
Media Contact: Erin Wyer | Cotopaxi@Outsidepr.com
Cotopaxi is a carbon neutral certified B Corporation that creates sustainably made outdoor gear designed to fight extreme poverty, inspire adventure, and move people to Do Good. Our Gear for GoodⓇ promise is to make gear that lasts and to have a positive social, environmental, and economic impact. By 2025, we’re committed to using repurposed, recycled, or responsible materials in all of our gear. We also allocate at least 1% of our annual revenue to the Cotopaxi Foundation, which awards grants to nonprofit partners with proven track records of alleviating poverty. Through our Foundation to date, we have reached an estimated 3.8 million individuals who live in extreme poverty. For more information please visit cotopaxi.com.
About The Sundance Film Festival®
The Sundance Film Festival, a program of the nonprofit, Sundance Institute, is the pre-eminent gathering of original storytellers and audiences seeking new voices and fresh perspectives. Since 1985, hundreds of films launched at the Festival have gone on to gain critical acclaim and reach new audiences worldwide. The Festival has introduced some of the most groundbreaking films and episodic works of the past three decades, including Still: A Michael J. Fox Movie, Fair Play, A Thousand and One, Pretty Baby: Brooke Shields, Rye Lane, Navalny, Fire of Love, Flee, CODA, Passing, Summer of Soul (…Or, When the Revolution Could Not Be Televised), Minari, Clemency, Never Rarely Sometimes Always, Zola, O.J.: Made in America, On the Record, Boys State, The Farewell, Honeyland, One Child Nation, The Souvenir, The Infiltrators, Sorry to Bother You, Top of the Lake, Won’t You Be My Neighbor?, Hereditary, Call Me by Your Name, Get Out, The Big Sick, Mudbound, Fruitvale Station, Whiplash, Brooklyn, Precious, The Cove, Little Miss Sunshine, An Inconvenient Truth, Napoleon Dynamite, Hedwig and the Angry Inch, Reservoir Dogs, and sex, lies, and videotape. The program consists of fiction and nonfiction features and short films, series and episodic content, innovative storytelling, and performances, as well as conversations, and other events. The Festival takes place in person in Utah, as well as online, connecting audiences to bold new artists and films. The 2024 Festival will be held January 18–28, 2024. Be a part of the Festival at festival.sundance.org and follow the Festival on Facebook, Instagram, TikTok, X (formerly Twitter), and YouTube.
The Festival is a program of the nonprofit Sundance Institute. To date 2024 Festival sponsors include: Presenting Sponsors – Acura, AMC+, Chase Sapphire®, Adobe; Leadership Sponsors – Audible, DIRECTV, Hulu, Ketel One Vodka, Omnicom Group, Shutterstock, United Airlines; Sustaining Sponsors – Canon U.S.A., Inc., Cotopaxi, DoorDash, Dropbox, Element[AL] Wines, World of Hyatt®, IMDb, MACRO, Rabbit Hole Bourbon & Rye, University of Utah Health, White Claw Hard Seltzer; Media Sponsors – Deadline Hollywood, IndieWire, Los Angeles Times, The New York Times, NPR, Variety, Vulture. Sundance Institute recognizes critical support from the State of Utah as Festival Host State. The support of these organizations helps offset the Festival’s costs and sustain the Institute’s year round programs for independent artists. Please visit festival.sundance.org for more.