Cotopaxi Partners with Sibly to Offer Employee Resources and Support for Mental, Physical and Personal Growth and Health

February 7, 2023

Humanitarian-focused brand joins forces with accessible AI-assisted tech company for innovative new human resources capabilities

Salt Lake City, UT (February 7, 2023) /OUTDOOR SPORTSWIRE/ – BCorp adventure lifestyle brand, Cotopaxi is proud to announce a partnership with text-based AI-assisted benefit navigation, data insights and coaching platform, Sibly. As a mission-based and impact-driven brand, Cotopaxi is invested in dedicating resources to support its employee base, providing innovative opportunities for professional development, mental and physical health support and coaching feedback.

Sibly is a text-based AI-assisted coaching solution with convenient 24/7 accessibility and offers the ability to reach a coach within 15 seconds through their mobile app.

Cindy Eaton, Sibly’s VP of Coaching, explains the importance of being able to get the right support, at the right time. “For people to make successful changes, they need to get the help and resources they need when they need it. By eliminating access barriers, like looking for the right kind of help, finding someone who has availability and making an appointment for the distant future, we are able to help people the moment they are ready and that makes all the difference. We are really excited to be able to provide such impactful accessibility to Cotopaxi employees.”

Cotopaxi, as a humanitarian-focused brand, is thrilled to offer employees the opportunity to access support at any time, an example of the brand’s investment in its workforce and in mental health support practices. Sibly’s text-forward, human-centered solution provides a solution that meets the cultural and generational needs of their workforce.

“As a brand forged in giving to humanitarian causes, and with a stronger than ever investment in our incredible employees, this new partnership signals an industry-leading emphasis on personal health and growth,” explained Marissa Magno, Cotopaxi VP of People & Inclusion. “We are an employee-centric company and want to provide the best possible working environment for all of our employees, whether they are fully remote, hybrid, or location-based, and resources such as Sibly allow us to create that accessibility, trust and support across the board.”

Cotopaxi offers this benefit to all full time and part time employees, as well as their spouses and dependents that are 18+, while solving for an EAP benefit gap that existed for their part time population. With the workforce spanning diverse sectors including administration, marketing and brand, retail locations and distribution centers, Cotopaxi looks forward to the partnership with Sibly in leading in employee mental health in the outdoors industry.


Media Contact: Outside PR | Jess Fiaschetti | jess@outsidepr.com | 415.565.9530

About Cotopaxi

Cotopaxi is a carbon neutral certified B Corporation that creates sustainably made outdoor gear designed to fight extreme poverty, inspire adventure, and move people to Do Good. Our Gear for GoodⓇ promise is to make gear that lasts and to have a positive social, environmental, and economic impact. By 2025, we’re committed to using repurposed, recycled, or responsible materials in all of our gear. We also allocate at least 1% of our annual revenue to the Cotopaxi Foundation, which awards grants to nonprofit partners with proven track records of alleviating poverty. Through our Foundation to date, we have reached an estimated 3.5 million individuals who live in extreme poverty. For more information please visit https://www.cotopaxi.com

About Sibly

Sibly is a text-based AI-assisted benefit navigation, data insights and coaching platform providing members immediate chat support with trained, human coaches who use proven techniques to improve health concerns before they become chronic. Through unique sentiment and topic data, as well as enhanced resource navigation, Sibly works to improve physical, mental and financial health by motivating people to take action, improving health equity and increasing access to relevant resources while reducing costs and improving outcomes. For more information, please visit www.sibly.com