Crecera Brands Welcomes Visionary Leader Chip Coe as New CEO

July 11, 2024

Minneapolis, MN (July 11, 2024)/OUTDOOR SPORTSWIRE/ – The Board of Crecera Brands is pleased to announce the appointment of Chip Coe as the new Chief Executive Officer, effective immediately. This leadership change is part of Crecera’s strategic pivot to optimize opportunities and help the firm navigate current sector headwinds, coming two years into a successful turnaround and growth strategy.

“I am honored to join Crecera Brands and lead this exceptional team,” said Coe. “Our focus on high-quality customer service, solution-based assortments, and industry expertise will continue to drive our success. I look forward to building on our strong foundation and pursuing new growth opportunities.”

Coe is an experienced consumer products executive, known for his expertise in building industry-leading teams and brands and delivering best-in-class operating results. With a rich background in the outdoor, snow sports, and work marketplaces, Coe brings a wealth of knowledge in portfolio strategy, acquisition, and investment analysis and execution.

Coe succeeds Corey Bergstrom, who launched Crecera’s strategic transformation, a path that the company is steadfastly continuing to pursue.


Crecera Brands is the driving force behind Sportsman’s Guide, The Golf Warehouse, and Baseball Savings.com, three of America’s leading retailers of outdoor gear, sporting goods and golf supplies. For nearly 45 years, our companies have been dedicated to helping our customers enjoy the fun, freedom and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com, tgw.com, and baseballsavings.com.