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Darby Communications Spices Up Client Roster

September 8, 2021

Asheville-based agency adds pivotal new hires to support expansion into food & beverage industry

Asheville, NC – September 8, 2021 – Asheville-based PR and Digital Marketing Agency Darby Communications announces an expansion into the food and beverage industry with the addition of popular Asheville companies Poppy Hand-Crafted Popcorn, Nine Mile, and Devil’s Foot Beverage Company. To support the expansion and overall growth of the agency, Darby Communications has brought on three stellar new team members: Lizzy Markman, Lysianne Peacock, and Tiffany Narron.

Markman joined Darby Communications as an account coordinator in May 2021, after COVID forced the shutdown of her Austin, TX-based business, Ooga Booga Waffles (voted #1 Waffles in Texas by MSN!). While in Austin, Markman also worked with Austin Parks and Rec and is excited to be pursuing a career at Darby Communications in PR and digital marketing. As an account coordinator, Markman is supporting multiple accounts with her PR, social media management, and email marketing expertise.

Via the great state of Wisconsin (of which she is an extremely proud native), Peacock joined the Darby Communications team in May 2021 after she completed her winter internship at Arches National Park. With a Masters of Science in Recreation Management, Peacock is passionate about making the outdoors accessible for all (be sure to check out her blog OUTspiration). Her communication skills shine through in her role as a PR, social media, and email marketing account coordinator for many of our outdoor clients.

An NC native, Narron studied journalism and mass media at UNC Asheville and has worked in digital marketing in the Asheville area for many years, including positions as the Social Media Director at JB Media and Content Manager at United Way of Asheville. She enjoys getting out on the river and being active in her local community. Narron joins the team as an account executive and will be leading BRANWYN, Tarpestry, Slumberjack, and Wildwater.

“Today, the outdoor consumer is conscientious about sustainability and supporting local. Because of their behavioral changes, we are experiencing explosive growth both within the outdoor and the craft food and beverage sectors here in Western North Carolina,” states Vice President Angie Robinson. “I’m really proud of how Darby Communications has evolved to be a part of this market transformation and to support all aspects of the mountain lifestyle.”

To learn more, visit DarbyCommunications.com or email Suzanne Hermann at suzanne@darbycommunications.com.

About Darby Communications

Darby Communications is a boutique PR & digital marketing agency serving the outdoor, wellness, and mountain lifestyle industries through impactful content creation, media placement, email marketing, and social media management. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything they do for clients and has worked with many respected companies in the outdoor, wellness, and mountain lifestyle industries. Their current client roster includes: 360 Adventure Collective, Appalachian Gear Company, Astral, Blyss Running, BRANWYN, Devil’s Foot Beverage Company, FitRankings, Hyland’s, Ignik, Industrial Revolution, Johnson Outdoors, Knog, LifeSaver, Nine Mile, Old Man Mountain, Poppy Hand-Crafted Popcorn, Sierra Designs, Slumberjack, SylvanSport, Tarpestry, Ultimate Direction, and Wildwater. Learn more at www.darbycommunications.comor follow on social @darbycomm.