Darn Tough Adds More Muscle to Southeast Territory with New Sales Team

November 21, 2017

Decker and Associates' team joins all-star roster of agencies servicing Darn Tough accounts

Northfield, VT. (November 21, 2017) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is pleased to welcome Decker and Associates to the team as the agency of record in the Southeast territory. With deep experience working with iconic brands such as Adidas Outdoors, Helly Hansen and more, the appointment of Decker and Associates illustrates Darn Tough’s continued commitment toward establishing the strongest sales network nationwide.

“As Darn Tough continues to experience explosive growth across the country, we want to ensure that our retail partners continue to receive the best-in-class service they’ve come to expect from us as a brand,” said Mark Comcowich, Director of Sales for Darn Tough.  “Brad Decker and his sales team show the dedication and possess the expertise necessary to drive growth in all of Darn Tough’s categories, from new styles in run, endurance and lifestyle to our unbeatably durable hike collection.”

Servicing the specific needs and demands of specialty retailers and consumers located in the Southeast, Decker and Associates looks forward to increasing Darn Tough’s presence with new assortments for sell-in while promoting and supporting sell-through.

“We have admired the Darn Tough brand and have used the product ourselves for years. Everyone knows they make the best socks in the marketplace” said Brad Decker, principal of Decker and Associates. “The Vertex Running Collection is very strong and will be a great add for our run specialty partners. We’re excited to bring them a premium sock option for runners of all abilities. And the opportunities in hike, work, endurance and lifestyle socks in our territory are huge. Working with Darn Tough, with their promise of unrelenting quality and an unconditional lifetime guarantee sets us and the dealers within the Southeast up for success and accelerated growth. We’re already rolling, and thrilled to be blanketing more of this premium brand across the Southeast states.”


Brad Decker will represent Northern and Western Virginia and North Carolina and can be reached at 757.971.9887 and braddecker@mac.com.
Wade Wittman will service accounts in North and South Carolina and can be reached at 828.898.2792 and wade228845@me.com.

Allison Baxley will service Georgia, Alabama and South Carolina and can be reached at 970.390.8392 and allybaxley316@gmail.com.

Billy Wolf will manage Florida, Georgia and Alabama and can be reached at 941.223.8414 and billwolfe79@gmail.com.

Alex Strattman will head up West Virginia, Western VA, Tennessee and Kentucky and can be reached at 304.646.5440 and at strattman.alex@gmail.com.

About Darn Tough Vermont: 

Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work, Tactical and Kids’ styles – all of which carry the industry’s only unconditional lifetime guarantee.

Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®.  Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.

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