Darn Tough Vermont Unveils New Packaging System at Winter Market Outdoor Retailer Show
January 4, 2016
Finding your favorite pair of the world’s greatest pair of socks just got easier
Northfield, Vt. (January 4, 2016) – Darn Tough Vermont, the American manufacturer of the fastest-growing collection of performance socks for every activity and every day, proudly announces an entirely new packaging program, set to roll out to retailers nationwide. Using a bold color-coded system that pops off any in-store display, the new look makes it easy for customers to find exactly the sock they’re looking for every time.
“As our collection, brand awareness and distribution network has continued to grow, we’ve realized the need for a streamlined packaging program that works harder on the shop floor. The result is packaging that’s lighter, brighter and more intuitive,” explains Ric Cabot, Darn Tough Vermont president and CEO.
Gender, size, height, weight and cushioning each are given their own consistent location across all categories and are printed directly on the package, eliminating the need for multiple, potentially confusing stickers. Also new, product information appears in 3 languages, English, French and Spanish. Easy-to-read, key feature and benefit information is displayed prominently on the back, as is the brand’s celebrated “Rosie” and “Blacksmith” artwork.
“Everything we do goes through the ‘Darn Tough filter’ and our approach to product packaging is no different. Darn Tough Vermont packaging is produced using water soluble glues, vegetable-based inks and recycled paper. We’ve focused on reducing the amount of material used in each package while still delivering a premium system that’s worthy of our Darn Tough socks,” states Brian Brand, Marketing Director for Darn Tough Vermont.
Beginning in the next few weeks, Darn Tough’s new packaging will be phased in to retailers worldwide. Come see Darn Tough’s new packaging program at this week’s Winter Market Outdoor Retailer Show, Salt Lake City, January 7 – 10, 2016 (booth 32105) and at the Snowsports Industries America Show, Denver, January 28 – 31, 2016 (booth 2200).
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt, Work and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
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