Decathlon Announces New Chief Executive Officer

January 26, 2022

Former IKEA executive Barbara Martin Coppola adds experience in digital transformation to Decathlon's leadership team

SAN FRANCISCO (January 2022) /OUTDOOR SPORTSWIRE/ – Fabien Derville, Chairman of the board of Decathlon, announces the appointment of Barbara Martin Coppola as Chief Executive Officer of the group. Decathlon is a world leading designer and distributor of products and services dedicated to sport, now present in 70 countries. She succeeds Michel Aballea, in office since 2015. This appointment will be effective mid-March 2022.

“The current good health of DECATHLON and our strong ambitions encourage us to accelerate the transformation of our business model to better assert our position as a world leader in sport. We are convinced that Barbara will be able to lead this transformation while respecting our values,” said Fabien Derville.

Barbara Martin Coppola, 45-year-old French and Spanish binational, has a successful track-record of transforming and growing large-scale companies globally. She has a strong digital and business background, developed over 20 years working and living in nine countries worldwide. Prior to Decathlon, she held leading positions in several global businesses such as IKEA, Google, YouTube, Samsung and Texas Instruments.


About Decathlon

Decathlon, a leading company in the sports market, has two activities: the creation of sports products and its distribution of products online and in stores. Founded on the mission to make sports more accessible, Decathlon designs, innovates, produces and sells its own products for more than 80 sports. This vertical integration means that Decathlon is able to ensure the highest value at the best price point with the goal of increasing access to sports for people of all levels and abilities.

Founded and headquartered in France and active abroad in 70 countries with more than 1,600 points of sale, the services, brands and store teams have been working since 1976 with a constant ambition: to innovate in all areas to remain the main playing partner of all sports lovers. Decathlon’s mountain brand, Quechua, is based in the Mont Blanc Valley near Chamonix. It’s here that Decathlon’s team designs and tests outdoor gear & equipment.