Decathlon Unveils New Bikes at Sea Otter Classic in Latest Move Towards Wholesale Approach in the USA

April 6, 2023

New line up includes the Race 900S co-designed with Savilia Blunk, United States Elite XCO National Champion

SAN FRANCISCO, Calif. (April 6, 2023) /ENDURANCE SPORTSWIRE/ – Decathlon, the French sporting goods retailer founded in 1976 and known around the world for its innovative, high-performance and accessible equipment for a wide spectrum of sports and outdoor activities, is proud to announce their first exhibition at the Sea Otter Classic in 2023. Decathlon will present their range of new premium and mid-tier bikes across the mountain bike, gravel and road categories that will be available to the US cycling market in the coming year.

Decathlon has a long history in the global cycling market. The brand launched its first line of bicycles in 1986 and immediately began producing innovative, race-winning bikes at unbeatable prices. The brand’s cycling division, along with hundreds of engineers and designers, is headquartered in the Flanders region, a few pedal-strokes away from the storied cobbles of the Paris-Roubaix course. At these facilities, Decathlon brings research, development, design and product managers together to design and create better products for all cyclists. Decathlon is able to further improve products, listen and observe athletes and customers in action at their Research & Development center. Decathlon also collaborates with a worldwide network of scientific laboratories, research organizations, universities and industrial partners.

“Cycling has been at the core of our product catalog and brand since the early days of our business,” said Olivier Wtyklo, Decathlon’s Commercial Director of Cycling. “We are at the Sea Otter Classic to present Decathlon’s latest premium and mid-range bikes to the US Market. Including the race-ready Race 900S which was co-designed with the Rockrider Ford Racing Team and the Gravel GCR — a UCI-approved carbon gravel race bike. We’re excited to offer retail partners bikes of exceptional quality with excellent terms.”

Decathlon houses multiple cycling brands for many disciplines, including road, gravel and mountain bikes available in the US. Leveraging input from 72 countries’ retailers, Decathlon creates superior quality, highly functional and exceptionally reliable cycles for every rider. Decathlon’s unique combination of quality and value is unmatched from utility bikes for riders making their daily commute, to Pro Tour race bikes pushing the limits of human potential on the World Tour circuit.

“These new bikes perfectly align with Decathlon’s commitment to deliver high performing products at the lowest possible prices to get more people accessing and enjoying the outdoors, from novice to expert,” said Julien Vancauwenberghe, Chief Marketing Officer at Decathlon USA.

Members of the Decathlon-sponsored Rockrider Ford Racing Team will also be present at the event. Rockrider Ford Racing athlete and reigning United States Elite XCO National Champion, Savilia Blunk will host a panel alongside Decathlon representatives for media and consumers on Friday, April 21st from 2:00pm – 3:00pm PST. The panel will highlight her career accomplishments to-date, her goals with the Rockrider Ford Racing team for the 2023 World Cup mountain bike racing season and beyond, the product development relationship between the Rockrider Ford Racing team and Rockrider’s product developers and the soon-to-be-released RACE 900S.

Join Decathlon at their Sea Otter booth (S8) for coffee by La Colombe with sweet treats each morning, epic gear giveaways, and happy hours throughout the weekend. See the schedule below so you don’t miss out on the fun!

Day 1 – Thursday April 20th

9:30am – 10:30am: Decathlon Cafe and Donuts feat. La Colombe Coffee
2:00pm – 3:00pm: Happy Hour and Riverside GRVL 520 Subcompact Gravel Bike Giveaway

Day 2 – Friday April 21st

9:30am – 10:30am: Decathlon Cafe and Donuts feat. La Colombe Coffee
2:00pm – 3:00pm: Panel chat with Savilia Blunk and Decathlon followed by a Signed Savilia Blunk Team USA Jersey Giveaway.

Day 3 – Saturday April 21st

9:30am – 10:30am: Decathlon Cafe and Donuts feat. La Colombe Coffee
1:30pm – 2:30pm: Meet and greet with Savilia Blunk and Triban RC 520 Road Bike Giveaway

Day 4 – Sunday April 22nd

9:30am – 10:30am: Decathlon Cafe and Donuts feat. La Colombe Coffee

Decathlon’s full range of cycling gear, including bikes, apparel and accessories, is available on their Direct-to-Consumer website, www.decathlon.com.


About Decathlon

Decathlon, is the third largest athletic retailer in the world after Nike and Adidas by sales and has built a broad portfolio of brands across the Sports and Outdoor categories which it sells and distributes online and instore. Founded with the mission to make sport more accessible, Decathlon designs, produces and sells its own products for more than 80 different sports and outdoor activities. This vertical integration enables Decathlon to provide high performance products at the best price point to increase access to sports and the outdoors for people of all levels and abilities.

Founded and headquartered in Northern France and active abroad in 72 countries with more than 1,700 stores, the services, brands, engineering, design and store teams have been working since 1976 with a constant ambition: to innovate in all areas to remain the main playing partner of all sports and outdoor lovers. Decathlon’s Cycling HQ is headquartered in the Flanders region of France, mere pedal strokes away from the storied cobbles of the Paris-Roubaix course. The 46-acre sports complex is dedicated to cycling and hosts Decathlon’s 1,000-person design and engineering teams across all cycling categories.


Media Contact: Zach Levy

Email: zlevy@outsidepr.com