DECKED Bolsters Marketing Team with New Hire, Scott Hibbert
February 14, 2023
Hibbert Joins DECKED as Director of Community Marketing & Mountain Sports Manager
Ketchum, Idaho (February 14, 2022) /OUTDOOR SPORTSWIRE/ – DECKED is pleased to announce the addition of Scott Hibbert to their marketing team, as Director of Community Marketing & Mountain Sports Manager. Hibbert brings 15 years of marketing experience to DECKED and will support the brand’s next phase of growth.
“I am thrilled to have the opportunity to lead the ambassador program and community marketing strategy at DECKED,” said Hibbert. “The brand is building amazing products and I’m excited to support the brand as it continues to grow.”
In his role at DECKED, Hibbert will build, execute and lead a community marketing strategy and help build the brand’s athlete and ambassador programs. As community marketing is a significant pillar of DECKED’s future, Hibbert will curate programs to cater to those in the outdoor space including hunting & fishing, mountain biking, skiing & snowboarding, overlanding, and other relevant outdoor pursuit categories.
Hibbert joins DECKED after five years at The North Face, where he worked as the brand’s Global Sports Marketing Manager of Snowsports & Trail Running. In this role he drove sports marketing operations and strategically selected a group of athletes to represent the brand. He grew a more equitable roster of athletes and supported their stories, adventures and goals through content, events and marketing. Prior to The North Face, Hibbert built the snow sports athlete program from scratch at Under Amour as the brand’s Global Sports Marketing Manager of Outdoor Performance.
“Bringing Scott on was a great hire and a part of the commitment we are making to light up the outdoor recreation market due to the already growing interest in that segment,” said Greg Randolph, Vice President of Marketing. “He’s a pro in every sense and we look forward to him building the next phase of his career creating an iconic community marketing presence for DECKED.”
Based in Ketchum, ID with production facilities and manufacturing in Defiance, OH, DECKED designs, engineers, and manufacturers storage and organization products for pickup trucks and cargo vans. Since 2014, DECKED has been passionately dedicated to making working and recreating out of trucks and vans more efficient, safe and convenient. To learn more visit https://decked.com/ https://decked.com/products/decked-tool-box or call 208-806-0251.