Despite the Outdoor Participation Boom, Consumers Aren’t Looking to Spend Money — Unless Something Is on Sale
June 13, 2022
During The NPD Group’s trend breakfast Friday at Outdoor Retailer Summer in Denver, Matt Powell, the market research company’s senior sports industry adviser, cited data from a recent survey from Civic Science — a partner of NPD — to illustrate consumer behavior. The data revealed several positives for the future of outdoor participation. FN
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