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Dick’s Sporting Goods Gambled on a New Experiential Retail Concept and It’s Already Paying Off

August 9, 2021

Its first House of Sport outpost featuring 17,000-square-foot turf field and running track, a rock-climbing wall, a batting cage, golf hitting bays and a putting green is reporting weekly visits are 93.5% higher than at three nearby Dick’s locations. Additionally, the median visit duration there was 13.3% longer than the national average. FN