DUER Selects OutsidePR as Agency of Record
October 21, 2021
Sustainable Performance Lifestyle Brand Focused on US Market Growth and Awareness
SAUSALITO, Calif. (October 21, 2021) /OUTDOOR SPORTSWIRE/ – OutsidePR, a leading consumer public relations agency with a boutique focus on the outdoor lifestyle, today announced it has been selected as the Agency of Record for Vancouver, BC-based performance denim and apparel brand DUER.
The agency will support DUER’s public relations and communications strategy in the United States targeting consumer lifestyle, outdoor, and fashion media with a focus on the brand’s approach to performance apparel that combines natural materials with performance features and fibers for clothing that intersects fashion and function.
“There’s a heightened demand from the market for comfortable, style-relevant clothing that also has the strength to perform,” said DUER co-founder Gary Lenett. “With expansion plans into the U.S. already underway, we knew finding the right partner to help share our story was the next decision. Given their breadth of experience representing brands in the lifestyle and adventure apparel space, we’re confident OutsidePR will support the growth we expect to see this year.”
Since its inception in 2013, DUER has experienced substantial growth through its network of wholesale partners across 27 countries, within Canada with dedicated storefronts and a growing ecommerce channel, and most recently in the U.S. market with new storefronts in Denver, CO and Los Angeles, CA. Alongside store openings in key U.S. metropolitan areas, the brand will expand its DUER Women’s offering, drive sustainability efforts related to natural and sustainable alternatives to synthetic fibers, and continue fabric development.
“We are delighted to support the incredibly talented team at DUER as the brand’s public relations agency of record”, OutsidePR President Jess Fiaschetti said. “DUER is a brand with huge potential within the active and performance lifestyle apparel space, andOutsidePR is uniquely positioned to aid in their growth through targeted brand awareness campaigns, relationship building with key members of the media, and thoughtful story-telling initiatives.”
One such initiative is DUER’s recent launch of the innovative Winter Denim collection, a line of lifestyle oriented denim fused with technical features ordinarily reserved for outdoor adventure apparel. From windproof and waterproof to reflective and fleece-lined detailing, DUER’s Winter Denim collection stands up to the elements, whilst remaining firmly in the everyday lifestyle aesthetic category. The collection is now available at shopduer.com
OutsidePR, founded in 1995, specializes in outdoor sport and lifestyle brand public relations with an emphasis on publicity, story-telling, crisis communications, and ambassador and influencer programs. The agency currently represents Athletic Brewing, Bare Performance Nutrition, Brompton, BUFF USA, CamelBak, Cotopaxi, Decathlon, DECKED, DownTek, HOKA ONE ONE, Injinji, InsideTracker, King Oscar, Machines For Freedom, Mammut, Mountain Hardwear, National Forest Foundation, New Holland Brewing, Pale Blue Earth, Red Bull, Snowbasin, Sun Valley, Taiga Coolers, The Hotel Zags, Title Nine, Tracksmith and TrainerRoad.
Press Contact: Erin Wyer | OutsidePR | DUER@OutsidePR.com
For more information on OutsidePR, visit: outsidepr.com
For more information on DUER, visit: shopduer.com
OutsidePR is one of the leading endurance and outdoors PR agencies in North America. While wholly dedicated to the active lifestyle category, OutsidePR services multi-national, multi-billion dollar brands as well as core endemic companies. With 13 employees across the western United States, and representing clients ranging from Red Bull and National Forest Foundation to Mountain Hardwear and HOKA ONE ONE, the agency is known for its dedication to journalism, its objectivity in pitching clients, and its credibility in endurance and outdoor sports. For more information, please visit outsidepr.com.
DUER was created to make it easier for people to get dressed and get on with the good stuff — the healthy, adventurous, meaningful stuff. The first retail location in Vancouver opened in 2016 with Toronto and Calgary to follow. In 2020, DUER opened its first U.S. storefront in Denver, Colorado followed by a second location in Los Angeles in the fall of 2021. DUER now has customers in over 27 different countries worldwide and products in 800 independent retailers through its wholesale network. From REI to Nordstrom, DUER effectively bridges the gap between fashion and function with performance apparel for both men and women.