Eagle Creek Partners with In-Sport for Canadian Distribution
October 11, 2022
New Partnerships and New Directions
Steamboat Springs, CO (October 11, 2022)/OUTDOOR SPORTSWIRE/ – Eagle Creek, the leading manufacturer of adventure travel gear, is proud to announce a new partnership with In-Sport Fashions for nationwide product distribution in Canada. The partnership will offer Canadian consumers much wider product availability and improved customer support in-market.
Canada represents a key market for Eagle Creek, and the company’s partnership with In-Sport represents a strategic shift in their approach to better serve their international customers. The brand has had presence in the market for decades, previously shipping orders directly from the U.S. In-Sport will distribute Eagle Creek products throughout Canada via both retail partners and with a direct to consumer model. In addition to better serving the end consumer, the partnership with In-Sport will provide in-market sales management, a significant benefit for retail partners.
“We’ve always believed there was untapped potential in the Canadian market if we could improve our inventory availability and our overall service quality. Our new partnership with In-Sport is going to allow us to do exactly that, and we think this will be great for our brand and our customers in Canada,” said Travis Campbell, Owner and President of Eagle Creek. “We’re now able to move in directions we couldn’t as part of a larger corporation, and our new relationship with In-Sport is one of the many initiatives we’re working on to make the company more responsive and better aligned with the needs of our customers.”
Tim McGuire, VP of Sales at Eagle Creek, added, “We’re excited to work with In-Sport. Their impeccable reputation and familiarity with our category and channels come from many years of experience. With their help, we’ll be able to offer our dealers best in class service and availability from our entire catalog of products in an expeditious timeframe.”
“Working alongside a company as passionate and storied as Eagle Creek is incredibly exciting. They already have a strong foundation in Canada, and we can’t wait to use our abilities and strong knowledge of the Canadian market to bring the brand to its full potential!” says Karine Laforest, VP Sales & Marketing at In-Sport Fashions.
The partnership is effective as of September and Canadian customers will start benefiting effective immediately.
Energizing a community of global travelers has been Eagle Creek’s passion since 1975. They have been doing so by designing best-in-class travel gear for travelers worldwide. The company believes travel is a force for good, and provides category-leading inspiration, insight, and tips to help travelers take their best trip, every time. Built to be used for a lifetime, Eagle Creek’s No Matter What warranty provides best in class coverage.
Founded in 1988 in Montreal, In-Sport Fashions Inc. is a recognized distributor in the North American sporting goods and lifestyle industries. The company has specialised in skiwear, footwear, outdoor equipment as well as fashion sportswear and has launched and developed numerous renowned brands. With a strong commitment to providing cutting edge products to its retail customers for outdoor enthusiasts, the company has earned an outstanding reputation handling the highest quality products in a professional manner. In 2020 they purchased the brands Slackline Industries and Dahlgren Socks.