ElevenPine Kickstarts Successful Launch of World’s First Dual-Fit Multisport Short
July 2, 2019
Boulder, CO (July 2, 2019) – ElevenPine, the innovative apparel company disrupting the cycling and fitness industries, has almost tripled their original Kickstarter funding goal within days of launching its campaign introducing the World’s First Dual-Fit MultiSport shorts on June 26. Open for the next 43 days, this campaign continues to grow by the minute.
Jeff Curran, ElevenPine founder who was a former corporate finance executive and healthcare software company founder, explains how it all started in an interview with 303Cycling yesterday.
“The brand was born out of the tremendous need that was not being addressed by any other brand – a high performance alternative to racing spandex tights for road bikers specifically that are technical and form-fit on the bike but relaxed and stylish off the bike. No other sport requires you to wear your racing gear when you are not racing.” Curran adds, “It is like trying to look like Bode Miller or Lindsay Vonn wearing racing tights to the ski hill. You do not do that unless clowning around on closing day.”
Boulder-based ElevenPine is an innovative and authentic athletic company run by cycling, fitness and outdoor industry veterans, including Tom Barney, previously the CEO of Osprey Packs the past 15 years and CEO of Royal Robbins, and a highly experienced team with backgrounds from Nike, Pearl Izumi and more.
ElevenPine’s campaign successfully launches the Session Shorts for men and women, which are currently available for consumer purchase online at Kickstarter.
“Given we sell out of our inventory so quickly, Kickstarter is a terrific platform for us to launch new disruptive styles as we are able to reach an extended audience nationally and globally,” explains Curran. “This platform also allows us to provide customers with a significant discount given we are pre-selling the products prior to completion of production.”
These patented high performance, dual-fit shorts convert from form-fitting to a loose, stylish fit with one quick zip of ElevenPine’s patented 11P™ Dual-Fit System, creating the most comfortable and versatile performance shorts on the market for all your workouts and your everyday life.
Also unique to the Session Shorts are ElevenPine’s new MultiSport Boxer Brief for men and MultiSport Brief for women. The Briefs are designed with the perfect compression for peak performance in all sports and pair perfectly with the Session Shorts, including a secure pocket for phone storage during any activity that is easily accessed via a secret side opening in the shorts.
About ElevenPine ®
ElevenPine® is an emerging athletic apparel brand based in Boulder, CO that is disrupting the cycling industry for the benefit of all. ElevenPine’s high-performance, multisport shorts convert from form-fitting to loose, giving cyclists and athletes a fantastic option to wearing spandex racing gear. The patented shorts are perfect for all types of cycling – road, mountain, gravel, touring and indoor. Customers also love them for yoga, running, hiking, rock climbing, SUP, CrossFit and all gym activities. The versatile high performance shorts are also stylish and appropriate in the café, brewery and all public places.