EXEC: Fenix Outdoor Acquires 30 Percent of Fjällräven Retail Partner

March 4, 2024

Fenix Outdoor has acquired 30 percent of its local Fjällräven Brand retail partner, Arctic Fox s.r.o. Artic Fox runs six Fjällräven Stores and online businesses in the Czech Republic and Slovakia. Fenix Outdoor has an option to increase its ownership over time. SGB