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EXEC: Fenix Outdoor Takes Majority Stake in Devold of Norway Wool Brand

March 4, 2025

Fenix Outdoor International AG, the parent of Fjällräven, Royal Robbins, Hanwag, and Fenix Outdoor brands, has agreed to acquire 65 percent of the shares in Devold of Norway AS, which is described as a “pioneer in wool clothing for outdoor activities and protective workwear.” SGB Media