Fjällräven, Teva and Breeo Join OutsidePR for Strategic Public Relations Support

February 20, 2024

Flagship brands in the outdoor and active lifestyle spaces seek strategic support and growth opportunities through leading boutique agency

Sausalito, Calif., (February 20, 2024)/OUTDOOR SPORTSWIRE/ – This month marks a significant milestone as OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, proudly announces strategic partnerships with leading active lifestyle brands, Fjällräven, Teva, and Breeo to provide comprehensive public relations support.

These collaborations are set to redefine the narrative in the outdoor and lifestyle sectors, emphasizing strategic partnership, creative excellence, authenticity, and a dual-market approach that caters to both endemic enthusiasts and the broader consumer base.

Fjällräven, the Swedish-born outdoor clothing and equipment company committed to making nature more accessible, will utilize its partnership with OutsidePR to drive strong awareness and authenticity in the outdoor industry for its premium quality, durability, and sustainability-focused products.

Teva, creator of the world’s first sport sandal and outfitter of versatile, modern outdoor footwear, taps OutsidePR to bolster the brand’s presence within the core outdoor industry and strategically position new product categories to target audiences.

Breeo, the pioneering brand in smokeless outdoor fire innovations, is thrilled to announce its partnership with OutsidePR to focus on increased brand awareness and authentic storytelling through creative excellence. This collaboration aims to bring Breeo’s innovative products to the forefront by delivering compelling narratives and strategic communication across the media landscape.

“We are honored to welcome these incredible brands to the OutsidePR family,” said OutsidePR founder and partner, Gordon Wright. “As trail-blazing companies in their respective industries, these brands represent everything that is core to OutsidePR; innovation, community, outdoor immersion, and authentic experiences, and we could not be more excited to work in lock-step with their teams to bring their stories, news and progressions to the masses.”

Fjällräven, Teva and Breeo join OutsidePR’s stellar community of partner brands including HOKA, Cotopaxi, CamelBak, Strava, Sun Valley Resort and more, bolstering an already exciting and symbiotic portfolio of active lifestyle brands and organizations.

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About OutsidePR

OutsidePR is one of the leading active lifestyle PR agencies in North America, servicing large-scale consumer brands as well as core endemic outdoor companies. With employees across the United States, and representing clients ranging from Red Bull and National Forest Foundation to Cotopaxi and HOKA, the agency is known for its dedication to journalism, its objectivity in pitching clients, and its credibility in endurance and outdoor sports. OutsidePR acknowledges the indigenous lands we inhabit, and is committed to improving the DEI experience, through our dedicated JEDI program and partnerships. For more information, please visit outsidepr.com.