FLATED Enters Global Licensing Agreement with General Motors to Introduce a Line of Officially Licensed GM Inflatable Automotive Accessories

November 21, 2023

FLATED Air-Topper & Air-Deck for GM Models debut at the SEMA Show 2023 in Las Vegas, NV

Carlsbad, November 21, 2023 /OUTDOOR SPORTSWIRE/ – FLATED, the leading innovator in inflatable automotive accessories, is thrilled to announce a global licensing agreement with General Motors. This strategic partnership will feature a range of GM branded inflatable auto accessories exclusively designed for Chevrolet and GMC vehicles including the FLATED Air-Topper, Air-Deck, Air-Carrier and more. A few of these cutting-edge products, including the never-before-seen Air-Topper CAP and Air-Storage, made their grand debut this month at SEMA Show 2023 in Las Vegas.

FLATED launched in 2021 debuting the world’s first inflatable truck topper, inflatable truck bed deck, and inflatable rooftop cargo carrier. The brand has been pushing the boundaries of innovative products that use rigid inflatable technology to create usable storage space on vehicles. With this exciting licensing partnership, FLATED and General Motors are poised to revolutionize the way auto enthusiasts and owners interact with, customize and accessorize their Chevrolet and GMC vehicles.

Debut and awards at SEMA Show 2023: Unveiling the Future of Auto Accessories

Automotive enthusiasts, industry professionals, and media representatives witnessed the future of auto accessories at the SEMA Show 2023 where FLATED was awarded 3 international GMA awards. In partnership with General Motors, FLATED presented their Air-Topper CAP, Air-Storage, and a range of other innovative products designed to enhance the driving experience across GM models. Visitors to the FLATED entirely inflatable booth experienced firsthand the fusion of technology, design, and functionality that these inflatable auto accessories bring to the table.

“We are ecstatic to collaborate with General Motors Corporation and the partnership validates all the efforts we have put into building this brand,” said Ryan Guay, CEO at FLATED. “The FLATED Air-Topper, Air-Deck, Air-Storage, and Air-Carrier are just the beginning of our journey to redefine convenience, performance, and style in the automotive industry.”

For more information and updates about the FLATED and General Motors collaboration, please visit https://getflated.com


Currently, FLATED sells their products directly from their website, REI.com, and other specialty automotive retailers. Their innovative product mix helped land them a spot on “Shark Tank,” and they are prepared for the next round of growth.

FLATED specializes in making innovative and high-quality inflatable automotive accessories. Founded by outdoor industry and stand-up paddleboard experts, FLATED has become known for inventing the world’s first inflatable Truck Topper and the world’s first inflatable rooftop cargo carrier. All FLATED products are patent-pending and feature inflatable, deflatable, and easy transport and storage solutions for mobile lifestyles. The company is proud to be a member of SEMA, a leading organization for the automotive aftermarket industry. Originally based in the stand-up paddle and surf hub of Carlsbad, California, FLATED just recently opened a customer service office and R&D center in Missoula, Montana. FLATED continues to innovate and bring new solutions to anyone looking to adventure more easily and more often. Learn more at www.getflated.com.

Media Contact:

Hannah Pennington Head of Customer Experience, Hannah@getflated.com

Note to Editors: High-resolution images of the FLATED Air-Topper, Air-Deck and Air Carrier are available upon request.