FLATED Selects Momentum Media PR as Agency of Record

January 5, 2022

/OUTDOOR SPORTSWIRE/ – FLATED, the recently launched automotive accessory and outdoor gear brand bringing inflatable innovations to cars and trucks everywhere, has selected Momentum Media PR as agency of record. As participation in road trips, staycations, car camping, overlanding, and outdoor adventure continue on a rapid rise, FLATED is set to revolutionize on and off-road adventures with solutions for simple transport that quickly inflate for use and deflate for easy carry and storage.

FLATED’s initial offering features lightweight, heavy-duty and highly portable truck toppers, cargo boxes, truck bed platforms and pet carriers that stow away in easy carry bags small enough to fit in a trunk or closet.  Specializing in outdoor, active lifestyle, and travel, Momentum will launch FLATED to several markets through targeted and wide-reaching media relations and affiliate marketing strategy.

Born from outdoor gear and stand-up paddle industry veterans and leaders, FLATED is designed to make mobile and adventurous lifestyles simpler, more efficient, and ultimately more enjoyable.

“We’ve seen Momentum’s work with other brands, both up close and from afar, and we’re excited to be working closely with their team to build brand awareness and meaningful media coverage that will help us grow and ultimately, drive sales,” said Ryan Guay, FLATED’s CEO.

Guay’s background in the outdoor, snowsports, and more recently, stand up paddle and surf markets led him to thinking about how drop-stitch technology in inflatable gear like SUP boards could be used in new and different ways.  Finding himself unemployed in the pandemic with a bit of spare time and a big idea, Guay set to work on teaching himself about CAD design from YouTube videos.  To pay the bills, he started a side-hustle building truck bed camping and storage solutions for his friends, which gave him more technical insights into the designs of FLATED’s Air-Deck and Air-Topper.  Less than 2 years later, and with heaps of help and support from co-founders Ken Hoeve,  Monique Keefer, and Dan Watts, FLATED has come to market with an overwhelmingly positive reception.

“We’ve seen a lot of outdoor and gear innovations over the last 20-plus years and we’re as excited about FLATED’s simple utility and limitless possibilities as consumers already seem to be,” said Alycia Cavadi, President and Founder of Momentum Media PR. “We’ve only begun to see the potential market interest and can’t wait to see what FLATED does next.”


FLATED was born in 2021 from the minds of outdoor gear and stand-up paddle board industry experts looking for a simpler, easier way to enjoy the adventurous life.  All FLATED products are patent-pending and feature inflatable, deflatable, and easy transport and storage solutions for mobile lifestyles. Based in the stand-up paddle and surf destination of Carlsbad, California, FLATED continues to innovate and bring new solutions to anyone looking to get out more often with more ease.  www.getflated.com

About Momentum Media PR

Momentum Media PR is a premium boutique public relations agency specializing in outdoor, active lifestyle, travel and craft food and beverage markets.  Woman-owned and women-led since 2001, Momentum specializes in successfully bringing brands awareness in their endemic markets  as well as to a much broader-based consumer mindshare.  Offering media relations, affiliate marketing, and influencer relations services, Momentum’s work includes long-standing PR agency-of-record relationships with premium and revered brands including BOGS, ECCO, Icebreaker, Lole, Mammut, Petzl, Superfeet, Wagner Custom skis, Mustang Survival and Sea to Summit, emerging brands and innovations like FORLOH and FLATED, and major specialty retailers including Mountain Equipment Coop and Eastern Mountain Sports.  To connect, contact Momentum at info@momentummediapr.com and learn more at www.momentummediapr.com.