Former WSL and Hurley Exec Named CMO of Columbia Brand

March 9, 2022

Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Pri Shumate as Chief Marketing Officer for the Columbia brand. In this role, Pri will report to Joe Boyle, Executive Vice President and President of the Columbia brand, effective March 14, 2022. Shop Eat Surf