Forsake Selects Momentum Media PR as Agency of Record

February 9, 2022

(PORTLAND, OR, February 9th, 2022 )/OUTDOOR SPORTSWIRE/ –  Forsake, makers of rugged and stylish waterproof footwear, hiking shoes, and sneaker boots has selected Momentum Media PR as its public relations agency of record.  Momentum will be driving PR strategy, media relations and affiliate-optimized earned media for the brand, reaching endemic outdoor and broader lifestyle media, influencers, and consumers.

“We selected Momentum for their proven ability to bring Forsake to new consumer bases, while elevating our brand among outdoor enthusiasts,” said Jake Anderson, co-founder of Forsake. “Their proven ability in reaching within and beyond outdoor, as well as their strategic approach integrating earned media, influencer relations, and affiliate marketing will help take Forsake to the next level in brand awareness while driving sales to specialty and e-comm.”

Successfully crowd-funded in 2013 by college buddies Jake Anderson and Sam Barstow, Forsake has grown a loyal fan base from a shared enthusiasm for being outside and pushing the boundaries, from “peak to pavement.”  Forsake was recently acquired by the Weyco Group’s outdoor division in June of 2021.

Momentum Media PR is a leading public relations and marketing agency in the outdoor, active lifestyle, natural products and travel markets, with deep footwear and apparel competencies.

“We’re really excited about bringing Forsake to our media and influencer network,” said Alycia Cavadi, Founder and President of Momentum Media PR.  “We’ve watched Forsake grow from their humble roots to a brand positioned for growth in both the outdoor and more mainstream lifestyle markets, and that’s definitely our agency’s sweet spot and proven competency.  We’re hitting the ground running with ideation, strategic PR and partnerships that will share the Forsake story with consumers in both mountain and urban epicenters, while focusing on national earned media results.”

Media inquiries for Forsake can be directed to Katie Holmes at katie@momentummediapr.com.

About Forsake

Successfully crowd-funded in 2013 by college buddies Jake Anderson and Sam Barstow, Forsake is a footwear company created out of a shared enthusiasm for being outside and pushing the boundaries. Forsake combines the practical technology of a hiking boot with the aesthetic of an urban sneaker for footwear that performs regardless of conditions, weather or terrain. Designed for a life of spontaneity, new experiences, and everyday adventures, Forsakes transcend the traditional boundaries of footwear by offering style when you want it and performance when you need it.

About Momentum Media PR

Momentum Media PR is a premium boutique public relations agency specializing in outdoor, active lifestyle, natural products and travel and tourism markets.  Woman-owned and women-led since 2001, Momentum specializes in successfully bringing brands awareness in their endemic markets  as well as a much broader-based consumer mindshare.  Offering media relations, affiliate marketing, and influencer relations services, Momentum’s work includes PR agency-of-record relationships with premium and revered brands including BOGS, ECCO, Icebreaker, Lole, Mammut, Petzl, Superfeet, Wagner Custom skis, Mustang Survival and Sea to Summit, emerging brands and innovations like FLATED and FORLOH, and major specialty retailers including Mountain Equipment Coop and Eastern Mountain Sports.  To connect, contact Momentum at info@momentummediapr.com and learn more at www.momentummediapr.com.