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GCI Outdoor Announces “The Mad Fisherman” Charlie Moore as Newest Brand Ambassador

January 11, 2021

HIGGANUM, Conn. (January 11, 2021) – GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is proud to announce 11 time Emmy winner Charlie Moore aka “The Mad Fisherman” as a new brand ambassador.

Moore is the host and Executive Producer of “Charlie Moore Outdoors”, as well as, “Charlie Moore No Offense” which is aired world-wide on syndication, Amazon Prime Video and its own Roku TV channel. Moore is also the host of the Boston Bruins “Bruins Academy,” and Executive Producer of “Behind the B” with Denis Leary. He was also the host of ESPN’s most successful outdoor show “Beat Charlie Moore” that aired for eight seasons.

“I love GCI Outdoor products because they have something for every application. From relaxing at the beach, fishing, or even hanging by the fire with family and friends, these products are all about quality,” Moore said.

As a brand ambassador, Moore will share inspiring images, videos and stories throughout all his platforms. He will be creating brand awareness in the fishing markets and will showcase GCI’s gear to his audiences.

“We couldn’t be more excited to have Charlie join our team,” said Jeff Polke, co-president of GCI Outdoor. “Charlie will be the perfect ambassador for GCI to share stories and reach a new audience. We look forward to supporting his adventures in 2021.”

For more information on GCI Outdoor, please visit gcioutdoor.com or follow on Instagram @gcioutdoor. To keep up with news from Moore follow @tvmadfisherman on Instagram or at charliemoore.com.

About GCI Outdoor
Lifelong friends Dan Grace and Jeff Polke founded GCI Outdoor in 1996. Over the last two decades, they have become one of the outdoor industry’s leading innovators of outdoor recreational gear with products that include chairs, camp tables, stadium seats, canoe seats and more. Offering high-quality gear to outdoor lovers of all kinds, GCI Outdoor products can be found at over 3,000 stores worldwide and online at www.gcioutdoor.com.