GOAT BOXCO Expands Product Collection with Launch of Compact HUB 50 Storage System

April 8, 2021

GOAT HUB 50 offers on-the-go Modular and Storage Design with Smaller Footprint

Austin, TX (April 8, 2021) – GOAT BOXCO is launching their latest product the HUB 50, a high-performance food, beverage and gear storage solution built following their flagship product, the HUB 70. Engineered to flip the switch on the cooler and gear storage industries, the first-of-its-kind GOAT HUB System delivers customizable storage and organization in a fully integrated, modular design that allows consumers to tailor their ultimate prep kit for any outdoor adventure or emergency preparedness need. Ready when you are and with all of the key features of the original HUB 70, but smaller in size, the HUB 50 goes where you need it, when you need it the most. Whether you’re planning a car camping, boating, or ATV adventure, this is the cooler/storage system for you.

For a limited time, the HUB 50 is being offered through an exclusive pre-order discount program happening now. The First 100 sold are 25% off, the next 150 sold are 20% off, and the remaining inventory will be 15% off.

The GOAT HUB 50 cooler is constructed with heavy-duty rotomolding and features four integrated turrets that secure the system’s interchangeable GOAT CANs. Each compartment offers handy storage for tools, food, and essential gear that can be easily removed, replaced and, kept well-organized in the GOAT RACK when not in use.

For additional convenience, GOAT also offers a suite of customized gear kits that have been curated by like-minded, premium brand partners in the outdoor, camping, emergency preparedness, first aid and nutrition spaces. Each pre-packed kit will be organized to stash easily within the GOAT CANs which load into the HUB 50 performance cooler for any adventure or emergency. Initially, GOAT has partnered with more than twenty industry-leading brands, including MyMedic, ReadyWise, Katadyn, HydraPak, UCO, Havalon, NOCO, Argali, Dizzy Pig and Sea to Summit, just to name a few…  Additional kits and partner brands are in the works and ready to be announced soon.

“GOAT is not just another cooler brand,” Jason Michelotti, GOAT’s CEO and President notes. “Our team has devoted extensive research in the thoughtful design of this multifaceted system to disrupt the space and reinvent the functionality of food and gear organization in a whole new way. We’re thrilled to team up with the best brands in the industry and are grateful for the work of our extremely talented crew in launching the GOAT brand.”

Individual components of the GOAT Cooler System are available for purchase at goatboxco.com.

GOAT BOXCO:  The Base Camp for Your Base Camp

The HUB 50
The GOAT HUB 50 changes the high-performance cooler game. The HUB blends functional, intuitive gear storage features with heavy-duty rotomolded construction. Built for storing and organizing outdoor gear at base camp — not to mention keeping food and brews frosty — the HUB’s exterior Quick-Stash cargo net keeps crucial items close at hand, while its integrated turrets securely house interchangeable GOAT CANs that hold gear for any situation. The new HUB 50 offers a more accessible design for those looking for a more compact and lightweight design. Weighing in at 25lbs, the HUB 50 is easy to carry and designed to fit perfectly in a boat, ATV, truck bed, SUV trunk, or wherever you need it most.


MSRP: $399.99 (with 4 CANs)
Weight: 25 LBS
Volume: 38QT (35.96L)

Exclusive Pre Order Offers:

During the pre-order phase for the HUB 50, there are three exclusive pricing tiers that can be locked in before the HUB 50 goes live officially on the GOAT BOXCO website. The pricing tiers are calculated by how many systems are left and when you decide to pre-order yours. Each tier is limited to a specific number of systems available at that price and once that number has been met, we’ll adjust the price and move on to the next tier.


First 100 Sold 25% off $299

Next 150 Sold 20% off $319

Remaining Sold 15% off  $339


GOAT is built by, and for, people who GO AT life. GOAT’s gear is the ultimate reflection of their ideals: always prepared to quickly, confidently, and completely face any situation and see it through.  Always there when you need it, intuitive, damn-near indestructible and as versatile as your favorite multi-tool.  GOAT’s modular system of storage and organization products are made to be taken anywhere, from the tailgate to the trailhead. Because when you’re prepared, you’re ready for anything. #LiveReady.  To learn more, visit www.GoatBoxCo.com.